SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?
Filed Under: blogging, Facebook, job search, LinkedIn, Podcast, reputation management, social media, social networking, Twitter.
Social media should be an invaluable asset to a job seeker. At least that is the case if what we read is true. There are many stories of people landing a dream job with little more than a tweet on Twitter. Others will say it was their really great connections on LinkedIn, or friends who helped them spread their word on Facebook.
We’ve all surely heard that recruiters rely heavily on the use of social media for filling positions. It’s why we take down all of the party pics on Facebook, and stop beating our chest about politics or religion on Twitter. Those recruiters are watching. Right?
According to some people, recruiters and hiring managers are filling their quotas with the use of what they call “social recruiting”, but is it actually the way they’re telling it? Is social recruiting really the way jobs are being filled? I know what they’re saying, but I see something very different in what they’re actually doing.
Pink Slime, Politics, and Marketing: Should You Doubt What You Read?
Filed Under: blogging, Business in General, Internet marketing, marketing, Podcast, social media.
Who is vetting this Internet and deleting all the misinformation?
Yes, that is a nice idea, but let’s face it – there is a lot of information online, and it cannot all be true. Let’s consider how false information is often deemed true, true information is deemed false, and how people decide for themselves what is “true” or “false”.
Like it or not, the things people believe are often based on what they want to believe – and what others around them believe. We are each influenced very uniquely, and whether marketing an agenda or defending ourselves, it is important to recognize those influences.
Stop Fighting With Time and Build a Better Marketing Plan
Filed Under: blogging, Business in General, Facebook, Internet marketing, marketing, Podcast, social media, Twitter.
If you pick a fight with time, time will always win. When it comes to your marketing and business strategy, time is not a good excuse for failure, but it is a popular scapegoat.
I often hear people say they just don’t have enough time. I want to inspire you to question how you are using your time, and how you could be doing it better.
You can scale this however you like – from an individual to the largest corporations – time is a very precious business resource. I want you to take this personal, so I’m scaling this down to just you. That’s because you are responsible to yourself, first. It’s easy to scale this up and see how it can affect any company of any size.
If you are wasting time doing the wrong things, you can stop complaining right now, because you are getting exactly what you asked for.
Fire Your SEO: Here is Why and How
Filed Under: Internet marketing, marketing, Podcast, SEO Factors.
Do you think you need a search engine optimizer? Let’s get serious. Your company is not a hobby, and you’re not working to build it only because the work is fun. Companies – smart companies – want to receive profit from their investment of hard work and money. Profit is what companies use to pay the bills.
It would be unwise to throw away your profit on SEO services just because you hope it may work out – someday. Don’t pretend to be shocked if I tell you that’s exactly what a lot of people are doing every day. I see it all the time that companies test the water and shakily hand over their credit card to the next SEO that gave them a good pitch. Other companies have all the skill they need for success, but they fail to use it.
I will give you some good pointers on how to select a good SEO, the basic components of their role, and even why you may (or may not) be able to handle much of it without their help.
Correlative Affects of Branding and 100 Pounds of Free Bacon
Filed Under: Business in General, Internet marketing, job search, marketing, Podcast, social media.
What will it take to make your brand more durable? It is an important question for any business, and it’s worth some careful consideration.
Branding can be described as the “feel” that develops around a company or a person. Once a brand is forged in a person’s mind, it can be a time-consuming challenge to change that feel. Just consider the correlative affects of branding to understand why it is important to get it right.
Pick a brand – any brand – and consider what it brings to mind. For me, if you mention K-Mart, I think of grade school in the 1970’s when saying “Your mom buys your clothes at K-Mart” was an insult of the highest degree. That was memorable for me.
If you mention Applebee’s restaurant, I get a knot in my stomach, along with an ugly flashback of the last time I ate at Applebee’s. On the other hand, if you mention McDonald’s, I may nod my head and think to myself “yeah, I really do deserve a break today.”
You can find a lot of useful information about SEO and social media marketing in my blog archive. If you do not find what you are looking for, let me know and maybe I will write about it.
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Recent Marketing Articles
- Who Googles Your Name? Here’s Why You Should Care
- Five Years Later – What Happened, and What’s Next?
- Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?
- Pink Slime, Politics, and Marketing: Should You Doubt What You Read?
- Stop Fighting With Time and Build a Better Marketing Plan
- Fire Your SEO: Here is Why and How
- Correlative Affects of Branding and 100 Pounds of Free Bacon