SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Who Googles Your Name? Here’s Why You Should Care
Filed Under: blogging, Business in General, Facebook, Google, job search, LinkedIn, reputation management, SEO Tools, social media, Twitter.
Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?
Filed Under: blogging, Facebook, job search, LinkedIn, Podcast, reputation management, social media, social networking, Twitter.
Social media should be an invaluable asset to a job seeker. At least that is the case if what we read is true. There are many stories of people landing a dream job with little more than a tweet on Twitter. Others will say it was their really great connections on LinkedIn, or friends who helped them spread their word on Facebook.
We’ve all surely heard that recruiters rely heavily on the use of social media for filling positions. It’s why we take down all of the party pics on Facebook, and stop beating our chest about politics or religion on Twitter. Those recruiters are watching. Right?
According to some people, recruiters and hiring managers are filling their quotas with the use of what they call “social recruiting”, but is it actually the way they’re telling it? Is social recruiting really the way jobs are being filled? I know what they’re saying, but I see something very different in what they’re actually doing.
Google+ and Other Ways to Avoid Blog Comments
Filed Under: blogging, Facebook, Google, LinkedIn, marketing, Podcast, social media, social networking, Twitter.
One great benefit of social media is the ability to communicate with others in the format and space they want to communicate. Some people will choose to discuss a topic on Facebook, while others choose LinkedIn, Twitter, Digg, Reddit, Amplify, or a squillion others. Many people will pick a handful of networks to focus their attention, based on their interests or their intended audience, and monitor them vigilantly. Google+ is climbing the ranks of preferred networks very quickly!
Blog readers and writers take note: You probably don’t notice this challenge much from a reader standpoint, but if you are a blogger who is paying attention to where your content is being discussed, you probably see this all the time. Do you ever notice that there are comments in about 37 different contexts spread across a handful of networks, all related to a single blog post?
Klout: Online Influence Measurement … Like it or Not!
Filed Under: Facebook, Google, LinkedIn, marketing, Podcast, reputation management, social media, Twitter.
Klout is a social measurement tool that places a numeric value on a person’s influence within their social media circles. The service currently pulls data from Twitter, Facebook, LinkedIn and Foursquare for their influence calculations, but plans to add Google+, YouTube, Facebook Pages, and others for a total of 20 networks by the end of 2011.
On the surface, it may sound positively impersonal, and even a bit absurd to make judgments based on a number, but is it really? We’ve been doing it for many years with credit scores. I don’t think it is a good idea to become obsessed about statistics such as these, but I do believe it is valuable to be aware.
Bashing SEO and Social Media Experts: Humor or Hazard?
Filed Under: Facebook, Google, Internet marketing, LinkedIn, marketing, Podcast, SEO Factors, social media, Twitter.
I had to ask myself whether this is humor or hazard for me to give a swing at our ever-increasing population of SEO and social media “experts”. I guess the idea gave me just a little guilt pang at first, because I always heard that I should treat people the way I want to be treated. Who am I to tell anybody they don’t have what it takes?
Then I grinned from ear to ear, tucked my sweet love-everybody nature back in my shorts, and put my middle finger in the air. After all, this is not “biting the hand that feeds me” … this is harsh and very real truth. This is more about educating, and saving a few lucky others from huge disappointments. This is a glimpse of reality! In fact, a reality that I intend to illustrate it for you very clearly.
You can find a lot of useful information about SEO and social media marketing in my blog archive. If you do not find what you are looking for, let me know and maybe I will write about it.
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