Who is vetting this Internet and deleting all the misinformation?

Yes, that is a nice idea, but let’s face it - there is a lot of information online, and it cannot all be true. Let’s consider how false information is often deemed true, true information is deemed false, and how people decide for themselves what is “true” or “false”.

Like it or not, the things people believe are often based on what they want to believe - and what others around them believe. We are each influenced very uniquely, and whether marketing an agenda or defending ourselves, it is important to recognize those influences.

My grandmother is intelligent. She can grasp a complex concept if you communicate it nicely. If you insult her intelligence, she may turn into a vicious ninja.

My grandmother will turn 95 years old in a few weeks. In honor of my dear Grandma and other real-world people like her, I’m here to deliver a valuable reminder about effective marketing communications.

Let’s consider Grandma for a moment, and imagine how she communicates. She talks like a real person. She thinks and communicates in logical phrases. Grandma uses plain and simple language to make herself clear to others. Most people are a lot like Grandma in this respect. Most of them will also find themselves indifferent and even insulted if you try to talk over their heads.