Search engine optimization (SEO) and Internet marketing is very often misunderstood, and it is hard to decipher the good from the bad. This short series of “SEO lessons” is designed to help Website owners who are thinking about implementing a new Internet marketing SEO campaign. This collection of my past blog articles will provide a quality lesson in SEO and Internet marketing, and I encourage you to read each article. SEO is an investment in your business, and you deserve to know what it is all about.
SEO Lesson One: SEO Really Works
SEO Really Works: The first lesson is to understand that high quality SEO really does work, and that what we sell is not just snake oil and Voodoo. This article gives proof-positive that SEO works, and also that it can work very quickly. I wrote this article after a meeting with a team from a surgical supply company who believed that the only keyword they needed to rank highly for is “sutures”. Within ten minutes of publication, it topped search engine results for many lateral keywords relating to their market. This also explains that your market is not always where you think. Please be sure to read my comment at the bottom of the article.
Read the full article: Ethicon Sutures: Endo Surgical Sutures
SEO Lesson Two: SEO Longevity
SEO vs PPC: SEO provides both short and long-term results. The return on investment of SEO improves over time, and once the content is optimized, it will provide an ongoing SEO value. Unlike PPC (pay-per-click) advertising which requires continual spending to receive results, SEO results keep getting better.
Read the full article: SEO vs. PPC: The 2009 SEO Uprising
SEO Lesson Three: Keyword Selection
Selecting Effective Keywords: The next SEO lesson is designed to help you broaden your thinking about your market. This article explains how companies often take a narrow look at their industry, and that reaching their lateral market is extremely important. This SEO lesson explains how proper SEO can help to achieve more targeted traffic to your Website by looking in all directions.
Read the full article: SEO Lateral Keywords
SEO Lesson Four: Ethical SEO
SEO Matt Cutts’ Way: As with any industry where millions of dollars are up for grabs, you will find good and bad characters, and good and bad SEO methods. This SEO lesson describes the right way to approach SEO, according to Google. Matt Cutts leads the Webspam team at Google. This SEO lesson explains SEO Matt Cutts’ way.
Read the full article: SEO Matt Cutts’ Way
SEO Lesson Five: No SEO Shortcuts
SEO: Art or Science: This SEO lesson explains the art and science required for optimum SEO results. SEO requires both art and science, and this lesson teaches why it is unwise to shortcut either discipline.
Read the full article: Search Engine Optimization (SEO) - Art or Science?
SEO Lesson Six: SEO Pricing Models
SEO Rates: The rates charged by SEO companies have a wide range. Understanding SEO pricing models can be quite challenging. This lesson will help you to gain an understanding of how SEO and Web development is priced, and why what may initially look like a good value may be problematic. This lesson includes the articles as follows:
- Read the full article: SEO and Web Development Hourly Rates
- Read the full article: Contingency SEO Contracts
- Read the full article: How Much Does a Website Cost?
SEO Lesson Seven: Push Your Marketing “Go” Button!
Take SEO Action: This will be your most challenging SEO lesson of all, and it comes down to taking action to improve your business.
People dream up a lot of excuses to postpone positive action in their business. In decades of serving clients with marketing services, I must have heard them all. I want to distill a bit of that for you here, and hopefully boost your courage a bit.
Read the full article: Push Your Marketing “Go” Button!
