SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Job Recruiting and Social Media: Is Social Recruiting Really as Advertised?
Filed Under: blogging, Facebook, job search, LinkedIn, Podcast, reputation management, social media, social networking, Twitter.
Social media should be an invaluable asset to a job seeker. At least that is the case if what we read is true. There are many stories of people landing a dream job with little more than a tweet on Twitter. Others will say it was their really great connections on LinkedIn, or friends who helped them spread their word on Facebook.
We’ve all surely heard that recruiters rely heavily on the use of social media for filling positions. It’s why we take down all of the party pics on Facebook, and stop beating our chest about politics or religion on Twitter. Those recruiters are watching. Right?
According to some people, recruiters and hiring managers are filling their quotas with the use of what they call “social recruiting”, but is it actually the way they’re telling it? Is social recruiting really the way jobs are being filled? I know what they’re saying, but I see something very different in what they’re actually doing.
Marketing Communication That Makes Grandma Want to Slap You
Filed Under: Internet marketing, job search, marketing, Podcast, social media, social networking.
My grandmother is intelligent. She can grasp a complex concept if you communicate it nicely. If you insult her intelligence, she may turn into a vicious ninja.
My grandmother will turn 95 years old in a few weeks. In honor of my dear Grandma and other real-world people like her, I’m here to deliver a valuable reminder about effective marketing communications.
Let’s consider Grandma for a moment, and imagine how she communicates. She talks like a real person. She thinks and communicates in logical phrases. Grandma uses plain and simple language to make herself clear to others. Most people are a lot like Grandma in this respect. Most of them will also find themselves indifferent and even insulted if you try to talk over their heads.
7 Things I Love About My Next Marketing Job
Filed Under: job search, marketing, Podcast, social media, social networking.
I consider myself lucky to be looking for a new job in marketing. That may sound completely insane to millions of people looking for work these days, but I’m inspired by it. I’ll tell you why.
I’ve said it before, and I’ll say it again – I’m not good at everything, and I don’t want to be. I am good at marketing, and that’s where I want to focus. It is best to have focus in any career, and perhaps this will get you thinking about a closer focus on your best assets and interests, too.
Marketing Professional Asks: May I Have a Glass of Water?
Filed Under: marketing, Podcast, social media, social networking.
People really are friendly. At least that’s my view. They may not always have a great day, and they may be disappointing at times, but I still love people. It feels great to express it, too. Most people really do have a kind side. As long as that’s the side you’re appealing to, the result is like magic.
Even when you doubt them, sometimes you’ve just got to take the plunge, and believe in people.
I want to share something I find fascinating about the nature of people. I also hope that since my blog is about marketing and business, you will relate to how this applies to your business. I’m even going to point out what I believe is the most popular thing on the whole Internet – even more popular than sex and bacon – and I think you’ll agree with me.
Content Curator Wanted: Salary Commensurate With Zero
Filed Under: Business in General, Internet marketing, marketing, Podcast, social media, social networking.
I’ll give you the bottom line, right up front. In business, if you are doing something that you would never pay somebody else to do, stop it!
I think this should be obvious, but then, obvious is not so obvious, and common sense is not so common. That is the main emphasis of this article, so if you decide to stop here without further consideration, you’ve got the bulk of the benefit.
This is not just about content curation, or any one specific tactic that somebody told you may be a good practice for your marketing goals … this is about all of them. If there is something you are doing in your business pursuits, but you would never in a million years see the value in hiring somebody to do it for you, stop doing it, and get back to doing things that actually build your business.
You can find a lot of useful information about SEO and social media marketing in my blog archive. If you do not find what you are looking for, let me know and maybe I will write about it.
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