building referrals Archives by Mark Murnahan

Marketing Professional Asks: May I Have a Glass of Water?

People really are friendly. At least that’s my view. They may not always have a great day, and they may be disappointing at times, but I still love people. It feels great to express it, too. Most people really do have a kind side. As long as that’s the side you’re appealing to, the result is like magic.

Even when you doubt them, sometimes you’ve just got to take the plunge, and believe in people.

I want to share something I find fascinating about the nature of people. I also hope that since my blog is about marketing and business, you will relate to how this applies to your business. I’m even going to point out what I believe is the most popular thing on the whole Internet – even more popular than sex and bacon – and I think you’ll agree with me.

Stop and Smell the People … Err – Roses

None of us would be very good without the others around us. I imagine that same need for people is a strong reason social media is so popular. We get to connect, share, brainstorm, encourage, and gain a connection with more people – awesome people. So, I’ll repeat it – I love people – even the disappointing ones who are having a bad day.

People may not always realize exactly why they do it at the time, but being good to others makes them feel good. I believe it is a baseline reflex that is built into each of us, and those who neglect that reflex do so at their own peril.

Even when there is not a large perceived personal benefit, and sometimes especially because there is not a large perceived personal benefit, people move together for a common action. I’ve witnessed it my whole life, and it still amazes me every day.

Making others feel good spreads far and wide. In fact, I’d like to challenge you to find anything more “viral” on the Internet than a smile. If you doubt it, just consider how many times you’ve seen this: 🙂

Job-Seeking Taught Me a Lesson

What brought this to mind for me today is the friendliness of people when I recently asked them to assist me in a very meaningful career endeavor. I reached out to a small handful of people for friendly advice and assistance to reach Steve Phelps, Senior Vice President and CMO at NASCAR. I humbly asked a circle of friends for introductions to others who could provide me with even more friendly advice and introductions. I didn’t ask for a large sacrifice, or a huge piece of their time, but I was amazed to find them giving their time freely, and without seeking a return.

You see, I’m a marketing guy with a passion for racing. It makes sense that Steve Phelps received the very first résumé and cover letter I sent in what seems like a squillion years. People knew it means a lot to me, so they gave freely.

It was as if I had simply asked them for a glass of water, and they were delighted to help.

For those people, the greatest return is perhaps just my sincere thanks, and a smile they can spread to others. They made me feel good, and knowing how it feels when I do something similar, I know it made them feel good. I’m not selling anything here, but I even wrote a book that focused on the great benefits of being good to others … and imagine what happened … it made me feel very good!

The Pursuit of Meaningful Work

I’ll back up just a bit. In December, I decided that I would stop taking new marketing clients in 2012. I announced it, but I said I would have another announcement to come. On January 2nd, I solidified it, and officially bid sayonara to mediocrity. Today’s announcement is where I’m going next.

I’ve heard it surprised some people when I stopped taking clients. Those who know me probably did not imagine where I decided I wanted to go with this career. That’s because it sounds like a step down … and it is, in some ways. I’ve run a successful corporation for over a decade, and before that, I was retired for a while and resting on the good fortune of a previous endeavor. Some people would ask what in the heck a guy like that wants with a job working for somebody else. I’ll tell you just that.

I’ve been a CEO and business owner my entire adult life. I’ve participated in board meetings and advised corporations since I was a teenager. I’ve seen a lot, done a lot, and enjoyed a lot. I’ve also been the guy who is handed many of the hardest decisions. I’m good at decisions, for the most part, but one I battled with for a while is to change my career and stop being the guy who is supposed to be good at everything. I want to focus on the things I am the best at, and that’s marketing. I feel it is a healthy and productive change for me, and I’m prepared to go “both feet in”.

Maybe this will encourage you, too. I hope it will.

Going “Both Feet In”

I’ve witnessed many people who want a lot in life, but are afraid to ask for it. I think that kind of fear affects each of us on some level, at some time. Asking for something simple from a few of my inner circle of friends has reminded me that it is important to ask for what you want, and recognize that many people will go out of their way to be helpful. I teach this principle, and I do it for clients every day, but it is easy to neglect even my own good advice.

I don’t often ask a lot from people around me, so this was a really great reminder to practice what I preach. I hope you will take this good advice from me. Ask for it! Have a call to action! If you don’t, you’re missing out on most of the best results.

You will not always get it just right, but if you never take a risk, you may never know what you’ve missed. I don’t want to live with those doubts, so I believe there are times to go “both feet in”.

Here’s a little Racing 101 course that you can apply to your marketing.

The term “both feet in” is a term used in racing when you’ve tried to recover from a slide and the car is not in agreement. You let go of the steering wheel (before its rapid spinning breaks your hand) and put both feet to the floor – one on the brake, and one on the clutch. It’s a thrill ride, but not in the way we drivers prefer it. It slows us down, and hopefully keeps us off the wall. It quickly resets our objectives.

That's one of my Corvettes, after I drove with both feet in on a practice day.

This happens when you know that steering and throttle alone will not correct the car’s angle, and it’s time to save what you can of the car and your safety. All the while, time moves slowly, and you just want to get back in the race.

For experienced drivers, this only happens once in a long while, and preferably only in practice. As out of control as it may sound, it’s often well-calculated and happens when we’ve decided to lay on the gas a bit harder and earlier as we come out of a turn. Sometimes you have to push the limits to know the limits, and sometimes you have to take a risk. That’s how you get big speed on the straights, and that’s how you win races.

I love racing. I even love analogies about racing, so I’ll give you one. I believe today is a great day to push the throttle hard and risk a “both-feet-in” ride. I’m pushing the throttle on a new career directive, and I hope you can offer me a friendly hand to exit the turn with more speed than ever.

I’ll describe the race course, and I hope you’ll find it as easy as a glass of water. I also hope you will find inspiration in seeking a glass of water for yourself.

How About That Glass of Water?

My “both feet in” moment is when I ask you to help me reach the right person with my message. Here’s the simple “glass of water” I’m seeking:

If you have a friend, colleague, or know a company that you believe can benefit from my skills of 25 years in marketing, please introduce me.
If you have a connection with anybody at NASCAR, BMW, Porsche, Mazda, Ford, Audi, or any other automotive, racing-oriented, engineering, or high-technology companies – or recruiters for such things – please introduce me. I’m not married to automotive, either. Like I said, I love people, and the people and culture of the company will matter more than the industry … or even the pay scale. Most importantly, they must appreciate the difference between just doing something, and doing it well.
Take a look at my résumé to find out what I know about my area of expertise, and get to know a little more about me. I have extensive experience in marketing and business consulting. I want to share that experience for the benefit of my next employer.
Let’s brainstorm. I’m an analytic guy with a lot of imagination. I may have some good ideas for you, too. I’m not selfish with the thoughts that race through my mind, and I’m usually happy to share some inspiring ideas.
Please spread this message and help me with my goal of finding the right match in an employer. That would mean a lot to me, and you have nothing to lose. Twitter, LinkedIn, and Facebook are some great places to start. Anything is appreciated.

It will not cost you any more than a glass of water to help me, and it will most certainly make somebody smile … and probably more than only me.

Does that sound self-serving? I guess maybe it does, but if you know me at all, you know I would do the same for you and I would smile the rest of the day just for feeling helpful.

YourNew.com Racing Corvette Z06: Driver Mark Aaron Murnahan

Photo Credit:
Glass of Water by Michael Hamann via Flickr

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Don’t Mix Business and Personal Relationships?

There is a mentality which some people and companies have about mixing personal and business relationships that paints an unfavorable picture of this combination. Mixing business and personal life has frequently been viewed as a mistake for businesspeople. The problem is that “businesspeople”, and even the term itself, implies something other than “people”.

Who do you do business with? If you encounter somebody in a given business setting who is less than personal toward you, do you look for somebody else who will appreciate your business more? I do, because I like to do business with people I like, and trust … and who like and/or respect me, too. An impersonal approach is personally appalling to me, and I think it fails at all levels.

Prices don’t get in the way, because if I don’t like somebody, I will walk away even if they are offering a huge discount. Even product quality takes a back seat to trust and comfort in my purchase decisions. The numbers show me that I am not alone with this, and that millions of people feel the same way.

A Fading Business Mentality of the 1900’s

A former mentality of the business world was that of huge separation between business and relationships. The prevailing thinking was that business is done in boardrooms or storefronts, and personal relationships happen someplace else, away from company turf. It failed, and it did so with such a force that it spread throughout the world.

This mentality is more apparent in business-to-consumer industries, but it has also strangled a lot of business-to-business industries. In either case, it simply doesn’t work well.

Why has it changed? It was not because of some miracle invention we call “social media“. It has changed because companies finally started realizing that they were doing it all wrong! Customers didn’t change. They have understood mixing business and friendship for thousands of years … since trading grains for meat, or gold for salt. It was the business world that strayed from good business practices.

Who Separated Business from Friendship?

A sizable part of the blame for separation of business and personal relationships can be attributed to changes in the advertising industry. As television and radio ads were new, companies found it extremely easy to buy people’s attention. It created a lot of brand recognition for some companies, and people soaked it all in while they waited for the show to return … “after these messages from our sponsors.”

Note: This is opinion mixed with observation and research, and you are welcome to rebut this.

It became commonplace to sit through commercials for everything from soup to nuts. Then, after some glory years, consumers fought back with tools like the Internet to find new things, DVRs to speed through commercials, email spam filters to squelch the noise, popup blockers to say “Shut Up”, and etcetera. We created and discovered choices, and then we realized huge empowerment.

Consumers gained more choices than ever, but with choices came hazards. Cons, crooks, deadbeats, and snake oil sales made a resurgence. The trusted brands were not our only options, and armed villains were not the only ones stealing our money.

Transitioning Away from a Bad Business Ideology

As business continues to transition back to people-focused and consumer-oriented thinking, the reliable and trustworthy choices have slowly narrowed. Now many consumers rely on those good old brands we remember (and trust just because we remember them), and the people who earn their reputation with us as friends, friends of friends, and etcetera. Yes, “word of mouth” marketing (including Facebook, Twitter, and etcetera) has grown in value at rates even faster than television, radio, print, and other one-way interruption marketing lost value.

This is not all fixed to perfection yet, but many companies have noticed the obvious shortcomings from separation of business and relationships. Those companies have adapted well to social media, and they already understand people’s motivations, and what makes them comfortable. Others still struggle with the fundamental basics of how and why people prefer to do business with people, rather than businesses.

So, I must ask, what do you see in your everyday life, as a consumer? What do you see within your own business dealings? Do you see it the same as a consumer as you do in your business? If you see a disparity, perhaps you are still using 1900’s style business ideology, and trying too hard to make a separation between business and relationships.

My Summary of Business and Personal Mixing

Some say “Don’t mix business and personal”, but I say “Don’t mix 1900’s ideology with 2000’s customer expectations!” Here is some of my personal/business experience. You can skip it if you like. Maybe I am wrong, but I also invite your input.

I met a woman (via social media) and we merged companies in 2000. She later became my wife and the mother of our three children. Now we own more companies. Prior to that, my business partnerships included many dear friends with whom I communicate frequently, and will attend my funeral (and even cry). In my earlier days, my business partners were my parents.

Sure, some things can go wrong with mixing business and personal relationships. That is usually because of two things … misdirected passion (but it is still passion) and lack of good communication. This does not mean it is acceptable to make a business into a faceless monster without personality, or to even diminish the mix of business and personal relationships in the least.

The good news is that when you have stronger relationships, you are far more likely to hear feedback from others … both positive and negative. Think of the potential benefits of that!

Many of my best clients are close friends, and I have always relied on the “old fashioned” approach of doing business as a person and not as a business. They may come to me as clients, but if we can’t have a good relationship, I would rather find different clients.

We work together, and we have fun together. I have been there to counsel them through death of spouses, treacherous divorces, emotional weddings, joyous graduations, and more. I have held countless parties to honor and celebrate my clients/friends. I have rented whole floors of large hotels, sent limousines, and done everything I can for and with these friends.

They are not my friends because I earned them millions of dollars, nor because they have paid me millions of dollars. Here is what I have discovered: Even when business is what introduces us, the business results from a relationship, and seldom if ever the other way around.

Photo Credit: Structo Cement Mixer by puuikibeach via Flickr

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SEO and Social Media Reward: $5,000 for Introduction

Updated 13 June 2011 — This offer is re-opened through 30 June 2011.

I am going to give you an opportunity to pick up $5,000 just for making a simple introduction. This is not a hoax, and I really will put $5,000 in your sweaty palms for introducing me to “the right one”.

Great weather is coming, and I am pretty sure that most people can find a way to spend a surplus of $5,000 this spring. Cruise ships, sandy beaches, mortgage payments, utility bills, and many other amazing delights are right around the corner.

I hope that $5,000 will be worth a few minutes of your time to rack your brain, peel through your list of contacts, and think hard about whether you know this person I am seeking. Mostly, I hope that you will do it because I am a good fit for that acquaintance of yours, and because we deserve to meet each other.

So that you can have a better idea of who you are introducing, I offer you a link for more information about me, but you can come back to that part.

First, I will briefly explain why I am making this offer, what I offer, and who I am looking for. If you just want to skip to the details, click here.

I just reviewed the response to an engagement letter I sent out a couple days ago, and I almost wet myself with laughter and dismay all at once. I send out what seems like a squillion responses to companies that contact me hoping to benefit from my work, but this one was different. It was for a company that was referred to my services by somebody who was referred to my services. Somewhere along the line, it seems that I have picked up a reputation for what I do. This still does not mean that everybody I meet has a brain in their head, a dollar in their bank, or a sincere desire to improve their business.

As I have seen many times before, the recipient of my engagement letter hit me back with something resembling “Duh, wut duh ya mean … ya want us tuh pay fur it?” This was not their exact words, but that was my interpretation. To say the least, I am not very tolerant of cheapskates, or people who talk about action more than actually taking action.

It was after this response that I seriously realized that I had hit the wall at the end of my patience for dealing with this equivalent of The Abominable Snowman on Looney Tunes (video reference). As a husband and father of three, I am all grown up and reasonably mature, but if I must tolerate another of these abominable snowmen who insist I am a rabbit, I will likely use much stronger language than good old Daffy Duck.

Yes, I am a snarky guy, and I prefer to send a good booger from your nose to your computer screen than to make this sound too serious. After all, I am trying to put 5,000 bucks in your pocket, and that should be fun!

In this case, I am going to spell something out in sobering terms. I love the work I do. I help companies to be successful with their online marketing. It is an awesome feeling to see companies succeed. However, I must say this in true Murnahan fashion: “Business is great if not for all the damn customers.” Is that crazy? Perhaps, but it is very true. I am inundated by requests each day to offer my services to build an uncommitted company’s success for a fraction of what my work is worth.

The size of the company doesn’t matter. Building bigger and more profitable companies is my job. Even a small company with a focused desire for business growth can be extremely successful with a good strategy and a decisive marketing approach.

I broke my magic wand a long time ago. So, these days I build companies with other tools like market research, strategy, customer modeling, and well-crafted ideas to help companies look, smell, and feel like sex, bacon, and other things people crave. Yes, you read that correctly. In layman’s terms, my job is to make companies more like sex and bacon. You know what I mean, the things that people like.

That is how companies become popular. It improves their search engine rankings because all of the sudden the whole world wants to link to their website. Understanding their best value proposition and knowing the customers who want their “sex and bacon” improves their social media reach, and response rates. When it all comes together, it makes a lot of other great things happen for a company, including much higher profit.

Seeking a Frog Hair in a Fiberglass Factory

Although I am a very experienced and creative marketing guy, finding the best clients is like searching for a frog hair in a fiberglass factory. I sort through a lot of people rubbing their lamp and hoping for a genie, but a much smaller number of people are ready and able to put a signed check in my hand. They still want their fill of that sexy bacony stuff that comes when I rub a couple brain cells together, but that comes with money.

I have said it many times, and even blogged that “When I go to hell, they will have me selling SEO“. I say that, because I simply do not enjoy the selling process. Sure, you can search Google for How to Sell SEO and find me right up top, but the truth is that I love the work, and not the selling. This is why I am seeking an ongoing project, rather than the short-sighted marketing that many people ask for.

To make this fun for both of us, I am offering you a $5,000 reward to help me find that one special “frog hair in the fiberglass factory”. I want the one who wants the benefits that a great SEO and social media marketing guy can provide.

Claim Your $5,000 Social Media Reward!

The details are easy: If you introduce me to my special someone who is ready to take their marketing to a new level of success with a minimum six month engagement of my SEO and social media marketing services, you get the money.

This could be either contract work, or in-house, working directly for the company. You can introduce me by email, telephone, blog about it, tweet about it, direct them to my resume, or whatever you like. You only have to be the one who brings us together, and the money is yours. I just need to know that you are the actual person who introduced us, so I welcome you to contact me.

When do you get the money? I am sure you were thinking that, right? I will pay the $5,000 reward within ten days of my acceptance of a paid contract, or within 30 days of joining with a company full-time.

This is a limited offer! This is limited to just one … my special one. I don’t take on a lot of clients, and if somebody wants me enough to make me their Marketing Director, that is clearly a one-time offer. I am also limiting it in time, so stop dilly-dallying and claim your five grand!

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Use Follow Through to Increase Your Influence

I realize upfront that a lot of people do not want to address the topic of the things they neglect to do. It is uncomfortable to think about all the tasks that we forget, or put off until another day. Even the mention of it will probably make a lot of people think I am looking right down my finger at them. Don’t worry, this is not a message of scorn, because you are not the only one who is guilty of that thing you know you should have done but hoped nobody would notice or remember your failure to follow through.

Have you ever been stood up? Maybe it was a date, a business meeting, a telephone call, or many other possible ways that somebody did not follow through with what they told you. Do you remember how that made you feel? I can tell you that it is one way to end up in my recycle bin, and I am not the only one who feels this way.

When people do not follow through on their words, it often becomes a personal matter. It is insulting. It can even strangely cause a sense of shame or guilt for the recipient, with thoughts like “Well, I guess I was not all that important to them.” More often, it will bring about a dismissal of the individual’s words, both past and present. It destroys trust, and in business, that is a tragic fate which often negates even the best marketing efforts.

This topic comes up in my business and personal life once in a while, and the person I discuss it with is my wife. We have operated businesses for decades, and we have each encountered liars, cheats, and thieves on multiple occasions. We have also encountered a lot of people who are not quite classified as horrible, but rather what we call “flakey”. You do not have to look very hard to find flakey people. They are the ones you look at with a cautious eye when they tell you something that will require them to take action beyond the moment at hand.

Losing Influence is Easy

There are a squillion examples of what I call “flakey”. I’ll give you a quick example, but it can be far more subtle. In this example, it is the customer who lost influence and trust. I make this point because it can go both ways, and we each determine our own individual influence which we carry everywhere we go.

My wife and I own a thriving cakes and confections business. Mad Eliza’s Cakes and Confections has become quite a hit in our town, and I have found that cakes are about the easiest thing to sell that I ever brought to market.

Somebody recently placed an order for custom cupcakes from Mad Eliza’s and expressed urgency to pick them up at a specific time on Halloween Day for a party he had scheduled. The time came and went, and that afternoon, my wife rang him on the telephone. He quickly blurted “I’ll call you back in just a minute.” Did he call? No. Did we have some nice Halloween-themed cupcakes to hand out to friends that day? Yes, we did, and people loved them.

Being “flakey” in this case involved a blatant lie, right? Well, probably, but we cannot be so sure. Maybe he was in a terrible accident with a hair dryer and a bathtub. We do not know the whole story, but what we do know is that the lack of follow through took this person down a few notches on our “listening scale”. This guy clearly lost influence. He may not ever need any influence, but what would it look like if I saw him in the waiting room of a friend’s business applying for a job? Stranger things have happened!

With the massive popularity of social media, there is an even more profound importance of doing what you say you will do. People talk about things they find distasteful. Although you may think that lacking the integrity to follow through on simple tasks may not be conversation-worthy, you can bet that if your name comes up, there will be significantly less excitement for somebody to say great things about you. If lack of follow-through becomes a common problem within your company, even with “insignificant” tasks, it can destroy your influence. In more extreme instances, you can end up looking horrible when somebody searches for your company name.

Increasing Influence is Easy, Too!

Trust is a tricky thing. I wrote about the topic of building trust a while back, and it included some good food for thought. The article was titled “Building Trust Comes First in Business, But How?“.

Influence has a lot to do with trust, but influence can also be relatively easy to build if you do what you say you will, even when it seems insignificant to you. Being consistent and always following through with even the “little things” can build up over time.

About a decade ago when my company, YourNew.com, was new, I asked my wife and business partner what made us different. I was trying to distill what would set us apart and make our company great. She had a nearly immediate and very definite answer. She told me “I can sum it up in a single word … Integrity!“ That has always stuck with me, and I think of it every time I tell somebody I will call them back, email something, meet for coffee, or anything else when there is an opportunity to let somebody down by not following through.

I am certainly not a saint, but I try really hard to make a priority of keeping my word, regardless how trivial a matter may seem to me. It may matter a lot to somebody else. I hope that you will try hard, too.

Do you have an example of follow through building your confidence in a person or a brand? Do you have examples of it destroying your confidence? Please share your thoughts.

Photo credit to DigiDi via Flickr

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Polarize Your Audience and Stop Making Everybody Happy

Polarizing an audience does not mean that you are telling them to go away or that you do not appreciate them. When you polarize your audience, you set yourself apart from the crowd and you often gain respect. If somebody does not respect you for who you are, you probably did not need that respect anyway.

I am first going to explain what I mean by polarizing an audience, and then give you my recent example that happened with an article I wrote titled “Era of The Social Media Dubeshag”.

Stop Trying to Make Everybody Happy!

Sure, you are in business, and you want to be certain that anybody and everybody will want to buy your products or service. You want everybody to love you, I get it. Have you ever considered the downsides? Yes, the downsides can be that your biggest fans are indifferent. They are not the kind who will drag their friends, family, and complete strangers kicking and screaming to buy your brand.

Looking around the business world, you can see many very successful instances of polarizing an audience. A good example may be in Apple Computer’s decision to not support Adobe Flash Player in their iPhone and iPad products. Other examples are available in the soft drink market with Coke and Pepsi, and extreme examples occur in politics. Who wants a wishy-washy politician, anyway?

Do Facebook and Google Polarize Their Audience?

Once you know your brand, stand strong to it. I don’t mean going around and intentionally making people mad at you, but don’t be a chicken either. Just look to Facebook for an example. Facebook is not at all afraid to polarize their audience. They are in the news for it every time they make a big change, but you don’t hear them apologize for how they run their business, or the culture of their brand. Does it work for Facebook? Consider this: If Facebook was a country, it would be the third largest in the world with over 500,000,000 (yes, five hundred million) users.

Google battles against whole countries, like China and recently Italy. I don’t think I need to go into a lengthy argument of how Google polarizes their audience. They are famously polarizing, just as most massively successful brands are.

Sure, you can say that Facebook and Google do not have any real competition, but they do, and in huge order. Many people just don’t look at them as having competition because they are so extremely large and tower over their competitors. In any case, consider who you hear more polarizing stories from … Google or Dogpile?

Today’s Murnahanism: Being famous often requires the guts to be infamous. If you just want to please everybody, give up now, before you get hurt!

Pleasing Everybody Satisfies Nobody

I have said it many times that “I do not try to please everybody, and that pleases some people very much.” I strongly believe in this statement and it is with me at all times. What it means to me is that I will not waiver from who I am just to make people like me. It seems that if they do not like me, they dislike me with emphasis. Conversely, if they like me, they like me very much and they are brand-loyal. I try to leave very little room for indifference.

So What About This Dubeshag Article?

I created a new word for our chubby or less-than-Clark-Gable friends in the social media world. I called them “dubeshags”. The genesis of the word was in good humor, and there is what some would call a very funny back-story. You can read the article and judge for yourself.

It polarized an audience in a pretty big way. I was accused of all kinds of crimes of social media for writing it, such as using popular names to build popularity. I explained my reason for writing it in an addendum to the article and it included the statement as follows:

If you think I wrote it for attention, I would have left it as a draft if I didn’t want people to read it. Sure, I want it to be read. Maybe you just blog for the entertainment of your cats, but I do it for public consumption.

The moral of the story is this: Whether people loved it or hated it, the word “dubeshag” is no longer a secret. In roughly 36 hours, dubeshag went from zero listings in Google and no recognition at all to over 500 listings in Google (and later over 25,000); over 120 Digg.com diggs; a handful of votes on Mixx.com, Reddit.com, and StumbleUpon.com; was re-blogged on many blogs; has been tweeted to hundreds of thousands of Twitter users; created an interview on Social Blade; and has flattered a few of the dubeshags who were mentioned.

Who cares if it made a few people pout? Certainly not this author.

Author’s Addendum: This was a strange example, but it does show a few key things pretty clearly. It shows that original content can spread fast. It shows that with a little know-how, you can build a lot of incoming links. It shows that even if you step on a couple toes, you can still be very well branded and have an audience like the kind I mentioned … the ones who will tell a lot of people.

It is funny that since I wrote this and was away for an event at my son’s school for a couple hours, the number of listings for dubeshag on Google keeps going up. In a short time it increased to tens of thousands of pages talking about dubeshag, and linking to the article. So it should kind of make a person wonder what happens when you do that several times per day? What happens if you do it for six months, a year, or longer?

It amazes me how some people still wonder if this whole SEO and social media thing is really worth looking into or not. To those in doubt, I hope I have given you some food for thought, and I hope you will investigate further. Stick around and read some more. You may find that there is a lot more to it than you think.