I have heard many arguments about separating SEO and social media by trying to decypher which is more valuable. Here are a few questions that marketers use for producing arguments:

• Which is more important … SEO or social media?
• Which discipline provides the higher return on investment?
• How do you calculate the ROI of social media?
• SEO? Isn’t that some sort of fairy dust?
• How do you separate chicken poop from toothpaste?

OK, that last one was my own personal interpretation, but seriously … how can people get this so mixed up that they stand in their corner spewing their respective knowledge without coming together in the center and having a big group hug?

Polarizing an audience does not mean that you are telling them to go away or that you do not appreciate them. When you polarize your audience, you set yourself apart from the crowd and you often gain respect. If somebody does not respect you for who you are, you probably did not need that respect anyway.
I am first going to explain what I mean by polarizing an audience, and then give you my recent example that happened with an article I wrote titled “Era of The Social Media Dubeshag”.
Stop Trying to Make Everybody Happy!
Sure, you are in business, and you [...]

The particular incident I will explain occurred on Facebook, but can happen anywhere. I read a Facebook status of a person who was contemptuous toward the American judicial system. The person who wrote it was angry about the way the laws of his country work. He had a bone to pick. I suspect that anybody with a parking citation could give some criticism of the court system. Is it perfect? Of course not, but when compared to many nations, it is pretty effective. Whether we adapt our behavior to live within the laws, or not, is our choice, but this [...]