Do you sell something that has a potential market of “everyone”? Maybe you sell widgets, doodads, or gadgets that everybody in their right mind should own. If you treat your marketing that way, you are probably pretty frustrated.

I learned this the hard way, many years ago, by thinking that “everybody” was my target market. I remember when I sought out my market with thoughts like “Who wouldn’t buy my stuff? They must be crazy if they don’t buy!” Then I parked my bicycle and quit my paper route.

I learned what it meant to target my marketing. I stopped wasting time and money trying to reach everybody with a good reason to buy my stuff. The result was that I sold a lot more stuff.

When I stopped viewing everybody as a potential customer, I also stopped seeing them all as the “deadbeats” who wore me down and just wouldn’t buy. I started loving them more each day, and it turned out that my business grew massively.

Polarizing an audience does not mean that you are telling them to go away or that you do not appreciate them. When you polarize your audience, you set yourself apart from the crowd and you often gain respect. If somebody does not respect you for who you are, you probably did not need that respect anyway.
I am first going to explain what I mean by polarizing an audience, and then give you my recent example that happened with an article I wrote titled “Era of The Social Media Dubeshag”.
Stop Trying to Make Everybody Happy!
Sure, you are in business, and you [...]