Performance auto parts may not be on your agenda to buy, or to sell, but the automotive performance parts industry can still provide the basis for a fun and useful marketing exercise. If you follow this exercise, I ask that you look for ways that it can be related back to your industry, whether that is automotive-related or astrophysics.

Challenges of the Performance Auto Parts Industry

The performance auto parts industry, including an astonishing number of retailers, manufacturers, engineers, wholesalers, and users of automotive performance parts have each had a pretty hard time over the past couple years. The economy tanked, gas prices skyrocketed, and the world has tried to become more eco-friendly. The significance of these direct blows to the performance auto parts market makes it a great example of the importance of marketing.

The majority of the world’s population do not need sex drugs. Likewise, the majority of the world’s population do not need SEO and social media marketing. If you try to convince a spammer of this, their ears turn off. They just don’t get it, because they know that one in “X” squillion people who receive their message will respond.

It is easy to compare the propagation of false and misleading information about SEO and social media marketing to the false and misleading spam of sex drugs and Nigerian banking scams. It is also easy to compare the changes of social media’s growing spam to the way email turned spammy. A huge problem I see is that social media propagates the spam of social media. When SEO and social media is flooded with deception, it devalues the industry and creates much skepticism of these useful services.

Twitter is a great place to gather useful information. It can also be a good place to find an audience of people who care about what you have to say. Twitter makes it easy to create a lot of business and personal connections. If you use Twitter with a little foresight, it can become an extremely valuable resource. If I did not believe this, I never would have spent the time and effort to write a book about Twitter, but blogging is even better. I am using Twitter as an example here, but much of this can be applied to other [...]

I said in the title, “Be honest” and I meant it. I conducted a poll a while back that reflected that a huge number of people were using social media for business. This is true! It was funny to also find a huge number of people using social media just for fun and friends. This is true, too! Can they not mix with a reasonable expectation of results for both purposes?
The truly pathetic fact about both of the numbers I received is that many people were lying. The fact is very clear that although many people use social networking “strictly [...]

Have you ever apologized for something that you have not yet done? That is what I am doing here, but at the same time, Twitter may thank me for it later.
I have tried to make it pretty clear to my readers that I recently wrote a book titled “Twitter for Business: Twitter for Friends”. The book is now ready for orders, and I do not plan to let anybody forget it.
So why am I apologizing?

I wrote a really useful book to help new and experienced Twitter users alike, so that should be a good thing, right? I guess you could say that [...]