SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Social Media Popularity Addiction and Why I Quit
Filed Under: Internet marketing, marketing, Podcast, social media, social networking.
I believe the popularity addiction that many people suffer from in social media is downright pathetic. I’m going to tell you, in plain business terms, why I quit putting that drug in my bloodstream and stopped caring about appearances of popularity, having a squillion followers, or stressing about having the highest Klout score. In short, it is because those things aren’t what pays the bills, and they can even be quite destructive pursuits.
If you will look at it rationally, for just a moment, I’ll show you why the fashionable illusion of popularity fails the test of real business value. If you are ready to breathe a sigh of relief, you may want to pay attention and join me on the road to recovery.
Twitter in Numbers: Marginal, Not Magical
Filed Under: Internet marketing, marketing, Podcast, social media, Twitter.
I don’t write a lot about Twitter these days. I did back in the golden days, but many Twitter users don’t readily recall “The Golden Days of Twitter”. Today, I want to offer up some recent observations about Twitter, along with some rather curious numbers.
If you are an old timer with Twitter, you will almost undoubtedly nod and agree with a lot of this. If you are new with Twitter, this should help you understand the service in ways you may have missed. If you are one of those incessant spammers of modern day Twitter, oh yes … then you must be new, or you would have received the memo to explain how the Twitter Follower Frenzy just makes you look bad.
I want to offer a short bit about Twitter following, but then show you more about where Twitter is going for those people who are unwilling to adapt to a better, and smarter purpose for their tweeterizing. Oh, don’t get me wrong, I’m not here to tell you the right or wrong way to use your Twitter … I will just give you some facts and figures and let you see for yourself.
Social Media Self-Analysis: How Are You Being Influenced?
Filed Under: Internet marketing, marketing, social media, social networking.
I think it is safe to say that some people are self-conscious when it comes to social media. After all, as an audience builds, it kind of takes on something not so different from public speaking. Many people are terrified of public speaking, and being on a stage where others can pick apart every nuance.
Scarier yet, social media is kind of like public speaking where everything you say is recorded so people can go back later and catch all of your screwups, point them out to others, and make a mockery of you.
Those public perceptions, especially criticism, can change how you think, how you communicate, and how others will view you. In fact, I believe it can create a profound impact for many people … sometimes good, and sometimes bad.
Balancing SEO Practicality and Social Media Popularity
Filed Under: Internet marketing, marketing, Podcast, SEO Factors, social media.
There must be a squillion discussions of SEO versus social media out there on this vast Internet. Many of them are promoting one approach to website marketing, and suggesting that one is more important than the other. What often keeps them at odds is the perspective of the author, but let’s examine the truth of just how much they work in synergy.
A biased “this versus that” view of SEO and social media will often downplay the things that hold these two subjects together inseparably. Each can be used with practicality, and each can be used to create popularity, but let’s take a closer look at their respective roles. I want to use plain and simple logic to suggest ways to balance the two for the benefit of your business.
Klout: Online Influence Measurement … Like it or Not!
Filed Under: Facebook, Google, LinkedIn, marketing, Podcast, reputation management, social media, Twitter.
Klout is a social measurement tool that places a numeric value on a person’s influence within their social media circles. The service currently pulls data from Twitter, Facebook, LinkedIn and Foursquare for their influence calculations, but plans to add Google+, YouTube, Facebook Pages, and others for a total of 20 networks by the end of 2011.
On the surface, it may sound positively impersonal, and even a bit absurd to make judgments based on a number, but is it really? We’ve been doing it for many years with credit scores. I don’t think it is a good idea to become obsessed about statistics such as these, but I do believe it is valuable to be aware.
You can find a lot of useful information about SEO and social media marketing in my blog archive. If you do not find what you are looking for, let me know and maybe I will write about it.
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