I am being pretty generous by using “spam” and “good people” in the same line, but I am trying to be forgiving. As surprising as it may seem, there are instances where otherwise good people will do spammy things which tarnish their business hopes. I don’t mean the canned meat, SPAM®, either. I mean the spam that happens when people try anything to get your attention.

I view spam as a desperate attempt to be productive while using counterproductive means.

When I say that it is an otherwise good person, it is often simply because they don’t know any better. They get confused by so much hype about the Internet, and end up doing spammy things that tarnish their business hopes, and hurt their chances for successful business communication.

The majority of the world’s population do not need sex drugs. Likewise, the majority of the world’s population do not need SEO and social media marketing. If you try to convince a spammer of this, their ears turn off. They just don’t get it, because they know that one in “X” squillion people who receive their message will respond.

It is easy to compare the propagation of false and misleading information about SEO and social media marketing to the false and misleading spam of sex drugs and Nigerian banking scams. It is also easy to compare the changes of social media’s growing spam to the way email turned spammy. A huge problem I see is that social media propagates the spam of social media. When SEO and social media is flooded with deception, it devalues the industry and creates much skepticism of these useful services.

You hate spam, I hate spam … we all hate spam. Right?
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Search engine optimization (SEO) comes in many forms, but SEO the Matt Cutts way is the one that matters. I cannot speak for Matt Cutts, and he has not personally approved my blog post, but I can tell you where his blog is (http://www.mattcutts.com/blog), and you can read it straight from him.
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