I believe the popularity addiction that many people suffer from in social media is downright pathetic. I’m going to tell you, in plain business terms, why I quit putting that drug in my bloodstream and stopped caring about appearances of popularity, having a squillion followers, or stressing about having the highest Klout score. In short, it is because those things aren’t what pays the bills, and they can even be quite destructive pursuits.

If you will look at it rationally, for just a moment, I’ll show you why the fashionable illusion of popularity fails the test of real business value. If you are ready to breathe a sigh of relief, you may want to pay attention and join me on the road to recovery.

I am being pretty generous by using “spam” and “good people” in the same line, but I am trying to be forgiving. As surprising as it may seem, there are instances where otherwise good people will do spammy things which tarnish their business hopes. I don’t mean the canned meat, SPAM®, either. I mean the spam that happens when people try anything to get your attention.

I view spam as a desperate attempt to be productive while using counterproductive means.

When I say that it is an otherwise good person, it is often simply because they don’t know any better. They get confused by so much hype about the Internet, and end up doing spammy things that tarnish their business hopes, and hurt their chances for successful business communication.

I don’t mind do-it-yourself (DIY) marketing efforts when the do-it-yourselfer is earnestly trying to make an impact. I sincerely try to help them with good tips and ideas. Let’s face it, though, it is easy to laugh at the majority of novice marketing efforts.

I can drone on about terrible marketing, but so much of it has already been said. I mean, I already tried to warn people with “7 Reasons Your Marketing Sucks“, and there are many really useful articles in my blog archive.

For some people, there is simply little future of a marketing career. Reading about it, talking about it, Facebooking about it, tweeting about it, and trying their very best will simply reflect the long-standing rules of survival of the fittest.

Perhaps by now you have seen a few blogs using Facebook comments. If you have not seen it yet, you can witness it in action here on “SEO and Social Media Marketing Blog”. Go ahead and look, if you must … but we will get to that part anyway.

When I recently added Facebook comments I was so excited about the increased commenting and Facebook sharing that I knew others would want to know more about it, too.

I want to tell you about some really useful features of this free service, including SEO (search engine optimization) benefits, enhanced user-experience, increased social interaction, and more. Then, I will give you step-by-step instructions on how to add Facebook comments to your blog (or any website).

So, let’s get started. Before I give you the step-by-step “How To”, I want to explain some huge benefits. After all, it really doesn’t make sense to do this if you don’t know why, or how it can benefit your website.

If you have a Facebook Page for your business, you probably already noticed that Facebook has made some changes. Most of it may seem pretty basic, but there are a few things you should know before you just dismiss it as a new design. There are settings you should review, and also some information that Facebook seems to have lost.

When Facebook profiles changed, starting back in late 2010, I was not entirely thrilled, but I adapted. I got used to it quickly, and I like the improved layout.

Facebook certainly caught many people off guard by placing employer links prominently in profiles, but as usual, we Facebook users have adapted. We are resilient, and even when we don’t like the changes, we push through it, and usually find some things we like.

The latest changes from Facebook are easier to take, and it was designed to make the transition between profiles and pages very easy for users. Just as always, the changes require a look at your settings to be sure everything is working as desired. This is why the most important thing you should look for when you upgrade to the new Facebook Page layout is the “Edit Page” button.