I thought for a moment that this article belongs on another of my blogs, but then I realized how it fits here as well. This is a bit different from my typical marketing article. It is a piece that I posted on Facebook in November of 2008 addressing the power of written words. It is not specifically marketing oriented, but it does involve something that bloggers and marketers deal with, which is that of having the right words, and the importance of written words. In this case, it addresses the power of a love letter, but it has a good message that can be applied to many other relationships in your life.

I will note that today is number 3,479. It is is my eighth wedding anniversary, which gives me even more reason to honor the day with something meaningful. This story is about day 2,912. I hope that you will enjoy this inspiration …

When the world spoke to you and said “You should have a blog”, you listened. Well, at least hundreds of millions did. Others may take a while to catch on and understand the many good reasons to blog. Overall, blogging has caught on extremely well in the past few years. Companies understand that a good blog with things people want provides a means to reach more potential customers than any other method. It can create a lot of additional sales. In fact, it can create a lot more sales than any sales representative you’ve got … even the very best of them. It can also make closing the sale a lot easier for the whole company, and greatly reduce marketing overhead. The potential customer has already done the research about what you offer, and if they contact you, they are already mostly sold.

This all begs the question of how your blog will come across to those potential customers. If you look at your blog like it is a sales representative, would it be the sleazy representative you hired and later regret the decision; the representative who makes people’s eyelids heavy and need a nap; or the sharp and clever representative who makes up your top percentile of volume producers?

I took a short break from my blog over the past week. I was very busy with other projects, and it gave me some time to consider why I blog and the benefits I receive from it. While I was away, I thought about some less obvious ways it helps me in my business. Some obvious benefits to a blog are easy to list, in fact, here are 10 really good reasons to blog. I want to share a couple additional benefits I consider to be extremely important, and perhaps you can relate to these as well. If you have a blog, I want you to think about those ways it benefits you and how you can further harness those benefits. If you do not have a blog or you are not blogging enough, I want to give you positive encouragement and help you recognize reasons you should.

Blogging and SEO (being found in search engines) go hand in hand. If you have read more than a couple of my articles, you know that I am a strong proponent of blogging. Blogging is a huge asset to anybody wanting to be more visible to the public, and so it should not be taken lightly. If you do not have a blog, be sure to read “10 Really Good Reasons to Blog”.

Blogging comes with a lot of choices, and those choices include whether to truncate your blog posts and show excerpts on the home page, or to include full articles. Let us consider these options.

Twitter is a great place to gather useful information. It can also be a good place to find an audience of people who care about what you have to say. Twitter makes it easy to create a lot of business and personal connections. If you use Twitter with a little foresight, it can become an extremely valuable resource. If I did not believe this, I never would have spent the time and effort to write a book about Twitter, but blogging is even better. I am using Twitter as an example here, but much of this can be applied to other [...]

It may sound obvious to you that blogging improves intelligence. After all, if you are using your brain more, it will get stronger. What is not so obvious are the many ways it can make you smarter. Blogging can increase your business intelligence, expand your creativity, provide you with a better perspective on the intelligence around you, and more. Much relies on how you use it, and I am here to help you get smarter, so stop scanning and start reading!
Blog Reading and Commenting is Blogging Too!
When I say blogging, I do not just mean sitting down at your computer [...]

I recently wrote an article titled “10 Really Good Reasons to Blog” and if the reasons blogs fail caught your eye, you should really read the one on good reasons to blog.
I got to thinking about how there is another side to the coin. There are some common reasons blogs fail. This is the short list. I am not going to keep you long. Read it, think about it for just a moment, and do what you will with it.

The author gets “too busy” and realizes that they do not have the same amount of time every other successful blogger [...]

“Why are you reading this?” This is perhaps the most important question a blogger can ask. This is not only for bloggers, but it also goes for Twitter, Facebook, LinkedIn, or other social media users. You do not have to ask your readers directly, but it is the question that should be considered whenever you sit down to write.
You have probably heard how important it is to know your customer. I still find a lot of people who do not know how to answer me when I ask specific questions about who their customers are … or who they think their customers [...]

You and I know good reasons to blog. Hundreds of millions of bloggers know good reasons to blog. It still amazes me when I find people who really do not understand all of the very important reasons why individuals and companies write blogs and comment on blogs, often. Maybe you don’t write a blog, and you just enjoy reading them and adding your comments, or maybe you are a full time super-blogger. In either case, it never hurts to review some of the basics. Here is a list of ten really good reasons to blog. I invite you to add [...]