I blame the Internet. Attack this all you like, but I blame the Internet and its many over-hyped success stories for allowing people to let down their guard and take a “witness” approach to their marketing. We all know that the Internet is a hugely important tool to businesses, but the lack of understanding how and why the Internet is valuable to a company has led a lot of people to throwing their hands in the air and giving up participation in their marketing. It is a knee-jerk reaction people make because all that information about Internet marketing is beyond the comfortable things they understand.

What makes this worse is that as so many people give up trying to be participants in their marketing efforts they give up on even knowing the right questions to ask or directions to take. It is as if they just throw all their fate to Google and a few other websites, and hope they get the right results.

A Non-Participant Seldom Gets Exceptional Results

I received a message a couple days ago that bothered me. It bothered me enough to write this, but it was a message that I see every day from small business people. I want to share it with you, but first, I want to say that this is a good example of why small businesses remain small.

Have you ever noticed that when you visit a blog, you generally only look through the most recent articles? It is pretty common that upon visiting a blog’s home page, people will just scan through a few items and see if there is something they want to read. In the blogging world, it is often assumed that newer is better, but this is quite often not the case. It is just more visible.

I am guilty of looking at the date something was published. I am not sure why in some cases, but I guess I am just so accustomed to seeing a date on blog articles. I suppose it is just one more way that people can feel that they are getting the latest and greatest news. A reality check for bloggers and readers alike can come in the form of these two little questions:

TweetMeme is huge, and bloggers know it. It is a wildly popular way to help people share the brilliant content that you have worked so hard to produce. You will find the TweetMeme button on any popular blogs. Another thing you will often see on blogs is a row of Sociable links. In case you are not familiar, Sociable is a WordPress plugin that makes it really easy to add social sharing links to a blog. I use both of these, and I like them. Kudos to Joost de Valk for creating Sociable and fav.or.it for creating TweetMeme.

Sociable is really cool, but the “Tweet This” button really left me with a need for more. By default, it did not shorten the URL, add a title, or include the “RT @murnahan” that I wanted. So, I thought it would be cool to add a TweetMeme button within my Sociable links rather than to have the extra bulk of both of them at the end of each of my articles. Including TweetMeme and Sociable together just made it look a bit nicer and it keeps all of those sharing links right there together in one place.

I am such a fan of this product that I want to tell you this right upfront: I have not been hired by Wibiya to market for them, and I do not have anything at stake here. My reason for blogging my review of Wibiya is nothing of the sort. It is just so cool that I was compelled to give my testimonial. Now, shouldn’t we all be so fortunate to have fans who feel like that?

Wibiya is kind of a funny name, and it may not just roll off the tongue the way Twitter, Facebook, or Squidoo does. All the same, I think this is a social media service you will see in use a lot more in the future.

Website Toolbars Are Not Created Equal

I have used toolbars on various websites before, and some were pretty cool. I have even scripted my own website toolbars from scratch and made them work really nicely with social sharing links, custom URL shortener, and all of the neat stuff you can pack into the little 50-80 pixel space you would expect from a toolbar. I am kind of geeky like that. I very often choose the hard way of programming, by doing it all myself from beginning to end. That way I get the exact result I am looking for, and not include all of the extra junk that most off-the-shelf programming code will include for meeting every possible scenario on every possible type of website. As you can see at the bottom of each page on my blog, I have chosen Wibiya on this website, and for some good reasons.

I often have a need for a character count script to tell me how many characters something contains. I also often find a need for a word count script. Since I never seem to find such a dual-purpose script handy for calculating characters and words all at once, my quickest response is often to open up my Microsoft Word. I wait for the cumbersome software to load, then copy and paste it and wait for Word to think for a while. It stinks, and I finally got really tired of it. There is no need to hog system resources and more screen space by opening Word or a similar software. I nearly always already have a browser window open, so it would be a lot easier to just open a new tab and then copy and paste the content into a quick and easy javascript character counter and word counter.

I have been a web guy for a very long time. I have often found that when I need a script or an application, it is best to just sit down and create it myself. Over the years, I have written a squillion web applications of all kinds. Strangely enough, I often find that the simplest tools to create are also the ones I have a hard time finding the moment to just do it. Once I get around to it, I have often found that there were a lot of others who felt the same way. For example, there are thousands of people every month who use my very basic and aged screen resolution test. I wrote it because at the time I saw a need for it in my daily routine. The same thing happened here.