SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Pulling the Wishbone: Happy Thanksgiving to the People!
Filed Under: social media, social networking.
Today is Thanksgiving Day here in USA, and I am feeling very thankful. I hope that you are feeling thankful, too. When you consider the things to be thankful for in your life, it is nice to set aside all of that other stuff that diverts you from what matters the most.
I am thankful for many things, and I am going to share this with you and hope you can relate to it. This is not my typical blog article about social media, but it does include a very happy social media success story.
Facebook, Twitter, LinkedIn, Etc.: All Those Friends and Now What?
Filed Under: blogging, Facebook, Internet, LinkedIn, marketing, Podcast, social media, social networking, Twitter.
Making friends is fun. Some of them just touch us for a moment, and some of them last a lifetime. Social media has changed a lot of our communications, and sometimes for the better. Usually it is for the better, but not always.
Over the past decade and a half or so, I have acquired a lot of contacts online. I try to keep a closeness with them, and I still enjoy the friendship of many old friends from the once-popular AOL and Yahoo! social networks. In fact, one in particular stands out. We met ten years ago and became close as members of a Yahoo! chat group that got together every Friday night. We were married eight and a half years ago, built multiple successful companies together, and have three darling children now. A sad and frightening thought that occurs to me is whether with today’s astonishing level of social media static and frenzy to reach so many people, whether she would have even heard me.
Marketing at 20 Percent Brilliance and 80 Percent Trial
Filed Under: blogging, Business in General, Internet marketing, marketing, Podcast, social media.
Wouldn’t it be great if all of your marketing efforts worked just exactly as planned? Just imagine how great it would be if every piece of marketing material that you put on the Internet or elsewhere was a smash hit. That would be amazing! You could cut your expenses, earn squillions of dollars, enjoy more leisure, and retire early.
Now rub your eyes, grab another cup of coffee, stop daydreaming, and get to work. This is the real world, and we welcome you to come back and join us.
Nobody is brilliant 100 percent of the time. Some people come closer than others, but none of us walk on moonbeams while tending to our herd of unicorns. It is just not going to happen, but that should not discourage you from trying.
What is more important than creating 100 percent brilliance is to keep trying and testing new things. Even the least glamorous of your marketing efforts can have some level of success. This is more important to remember on the Internet than any other place. If you are holding back your efforts because it doesn’t peg your spectacular-ometer, you will miss out on a lot of what makes your brand what it is. Like any brand, your brand is made up of people … people and their opinions. These people are not all the same, and even some of your bottom percentile marketing efforts will be appealing to some of them.
Blogging Tip: Add a TweetMeme Button to Sociable Links
Filed Under: blogging, social media, social networking, Twitter, Website Development Issues.
TweetMeme is huge, and bloggers know it. It is a wildly popular way to help people share the brilliant content that you have worked so hard to produce. You will find the TweetMeme button on any popular blogs. Another thing you will often see on blogs is a row of Sociable links. In case you are not familiar, Sociable is a WordPress plugin that makes it really easy to add social sharing links to a blog. I use both of these, and I like them. Kudos to Joost de Valk for creating Sociable and fav.or.it for creating TweetMeme.
Sociable is really cool, but the “Tweet This” button really left me with a need for more. By default, it did not shorten the URL, add a title, or include the “RT @murnahan” that I wanted. So, I thought it would be cool to add a TweetMeme button within my Sociable links rather than to have the extra bulk of both of them at the end of each of my articles. Including TweetMeme and Sociable together just made it look a bit nicer and it keeps all of those sharing links right there together in one place.
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