SEO and Social Media Marketing Blog
by Mark Murnahan, a Web GuyAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
Can You Value Each Blog Post at $10,000?
Filed Under: blogging, Internet marketing, marketing, Podcast, social media.
It takes less than a single minute to find somebody willing to write a blog for under $10 per article. There are thousands of writers begging for business. Not unlike the phenomena that anybody with a camera can be a photographer, it seems that anybody with a computer is an eloquent writer. That’s fine, but with such a low cost to have a blog, it is easy to confuse cost with value.
What is the value of a blog article? There are obviously some variables, right? Do you know the variables, and do you value them appropriately? Some important considerations are the time or money to produce the article, its usefulness to the public, the accuracy and experience of the writer, and the longevity of its circulation. These are easy factors for many people to overlook, and can inspire a lot of confusion about the value of a blog.
Social Media Self-Analysis: How Are You Being Influenced?
Filed Under: Internet marketing, marketing, social media, social networking.
I think it is safe to say that some people are self-conscious when it comes to social media. After all, as an audience builds, it kind of takes on something not so different from public speaking. Many people are terrified of public speaking, and being on a stage where others can pick apart every nuance.
Scarier yet, social media is kind of like public speaking where everything you say is recorded so people can go back later and catch all of your screwups, point them out to others, and make a mockery of you.
Those public perceptions, especially criticism, can change how you think, how you communicate, and how others will view you. In fact, I believe it can create a profound impact for many people … sometimes good, and sometimes bad.
9 Bloggers Who Teach the Value of a Strong Blog Community
Filed Under: blogging, marketing, Podcast, social media, social networking.
There are some blogs I feel bad to neglect, yet delighted when I make time for them. They are the blogs where I intend to be more active, and I want to share some of those with you. These are blogs by people who truly understand the many good reasons to blog, and they work hard to be useful to their communities.
First, I want to explain a bit about why I am recommending these blogs, and how I think you can learn a lot from them. If you don’t have time read, just hit the play button (top of page) to flip on my podcast and skip right to the list.
Did you ever go to a blog and find that the other people there were actually communicating with you? I don’t mean just a short and pithy answer, but rather an actual conversation that takes place. I mean the kind of blog where you see the same people every time, answering questions, solving problems, sharing ideas, and actually conversing just like they would in a coffee shop, or over lunch.
I know some blogs like that, and I enjoy them very much. It is not only because of their topics, either … I enjoy the people. Of course, I don’t spend a lot of time with blogs about things which don’t interest me, but if these blogs were about termite ranching or how to grow poison ivy, I would still be there … time permitting. I learn from them, and on good days, they learn from me.
What Did Farmers in 1951 Know About Social Media?
Filed Under: Internet marketing, marketing, Podcast, social media, social networking.
The 1950’s may seem like an early time for social media, but what I will tell you is the way social media has worked since long before it existed as you know it today. You don’t have to trust me on this, but I think you will.
When my “Baby Boomer” mother was a little girl of five years old, her father died unexpectedly from a very fast progression of cancer. He was a successful farmer who used all of the magical farming chemicals of the day. Although they kept the pests off his crops, nobody told him it would cause him to leave his family early, at only age 38.
When my grandfather died, farmers came from miles around to help harvest his crops for the sad widow and her three little kids that he left behind. They didn’t do it for self-seeking reasons, but they did it because it was the right thing to do. They were all a part of a community which came together for the benefit of one and all. They were a part of a social network that you probably never heard of, and it was called Mount Ida, Kansas.
Building Equity in Social Media vs. Interruption Marketing
Filed Under: Business in General, Internet marketing, marketing, Podcast, social media, social networking.
I know this may seem impossible in 2011, but I discover many companies that do not yet fully appreciate the value of social media and the long-term equity it can build for their business.
A lot of companies understand the value of their brand being visible in many places online, and some will understand the value of those people who help to grow its visibility. Only a relatively few actually look forward beyond the horizon to understand the greater value that social media represents over an extended time.
When I hear people say things like “we just don’t have time for all of that” or worse, “we don’t have the staff for that”, it always leaves me shaking my head. It reminds me why only a small percentage of businesses account for the lion’s share of their market. It is explained well by Joseph Juran’s well documented “Pareto Principle” named for Vilfredo Pareto. Many people know the Pareto Principle as the 80/20 Rule.
You can find a lot of useful information about SEO and social media marketing in my blog archive. If you do not find what you are looking for, let me know and maybe I will write about it.
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