There must be a squillion discussions of SEO versus social media out there on this vast Internet. Many of them are promoting one approach to website marketing, and suggesting that one is more important than the other. What often keeps them at odds is the perspective of the author, but let’s examine the truth of just how much they work in synergy.

A biased “this versus that” view of SEO and social media will often downplay the things that hold these two subjects together inseparably. Each can be used with practicality, and each can be used to create popularity, but let’s take a closer look at their respective roles. I want to use plain and simple logic to suggest ways to balance the two for the benefit of your business.

Sales representatives forgetting to open the order pad or afraid to ask for the sale has been a concern of sales managers forever. This is something that I concentrated on as a sales trainer and management consultant for years. It often came down to a lack of confidence and training, but why should this be the case with a Website? Shockingly, the same problem also holds true on the Internet. Are you asking for the sale?
Asking for the sale is the best part of the job!
It could be said that asking for the sale is the hardest task for a [...]