I recently attended a school field trip with my second grade son, and I heard social media on the bus. As the kids boarded the bus, the sound of 40 kids filled the air. The driver gave them some “noisy time” before we hit the road, and they took full advantage of it.

Each kid had something to say, and when they felt they were not being heard, they each became louder. It really was a lot like social media in this respect. Nobody was being heard any clearer at a higher volume than when they were quiet, and the distractions made communication even less effective.

There is a lot of math and science in marketing, but just how important is creativity in marketing? Regardless what you may believe, creativity still holds much emphasis in successful marketing. If you look around the huge marketing arena of the Internet, you can see what I mean, illustrated in a squillion different ways.
You will see companies who believe that simply being listed at the top of a search engine result is all that matters. It matters, a lot, but without giving people something to rave about once they find you, and converting them into customers, fans, or something other [...]

A man locked in a steel box for 30 days with cameras showing his every move to the Internet public will give away 30k GBP / 50k USD if you can find him. He does not even know where he is, but he is given periodic clues to help you determine his location.
The appeal seems massive so far. Viral, even! What do you think? Is it total madness or is it creative social media marketing genius?
A part of me wants to say that he is totally nuts, but that is coming from the guy who Webcasted a live stream crossing [...]

This is perhaps my simplest blog post ever! It came to me that there only two really important questions about marketing your business, online or otherwise. Sure, there are other questions to ask, but these are the two that matter above all others.
1.) Do you want more targeted leads for your business?
This is a really simple one for most people in business. If the answer is no, you clearly have no business here on this blog. If the answer is yes, we should be talking!
2.) Is it too late because you neglected it too long?
This is the single most punishing [...]

PETA has long been known for risky marketing tactics. Following the PETA marketing folks’ trend, they have produced yet another commercial banned from airing on television during the upcoming 2009 Super Bowl XLIII. Although the PETA commercial will not be aired during Super Bowl XLIII, the banned commercial’s video “Veggie Love” will surely circulate across the Internet enough, and at a lower cost to PETA, to make up for much of its lacking television airplay.
The cause for the commercial being banned is due to the overtly sexual nature of the video, but that is seldom a concern on the Internet. [...]