A man locked in a steel box for 30 days with cameras showing his every move to the Internet public will give away 30k GBP / 50k USD if you can find him. He does not even know where he is, but he is given periodic clues to help you determine his location.
The appeal seems massive so far. Viral, even! What do you think? Is it total madness or is it creative social media marketing genius?
A part of me wants to say that he is totally nuts, but that is coming from the guy who Webcasted a live stream crossing [...]

I have been thinking about the power and truth of live Internet. The power in the numbers is staggering. Today, we can all be journalists, and many of us clearly have a story to report. In fact, before I finish this article I will demonstrate the potential of social journalism with a live video stream from my cell phone, and have it posted to my Twitter, Facebook, FriendFeed, YouTube, and others as it happens … in real time. Speed of information delivery is a huge trend these days, as I pointed out in a recent article about social feeds in Google [...]

Social media uses are about as vast as outer space. In the case of the upcoming launch of Space Shuttle Discovery live Webcast and chat with the astronauts, it brings back excitement of space travel … at least to me.
Perhaps generations have changed the pursuits of children, and space travel is not quite as exciting as it was in 1969 when the world looked up at the moon with awe and NASA astronauts walked where so many of us only gaze. When my son’s kindergarten class each walked across a stage in costumes representing what they hope to be when [...]

If imagination is limiting your Internet marketing efforts, take a lesson from the professionals and open your mind to new Internet marketing ideas.
In early Spring 2008, I was tasked with developing an idea to reach more people in the fast growing demographics of automobile racing. Blogs are great, and can give a great mental picture of the action, but something was missing. Writing in blogs and posting some photos is great, but everybody was doing that. We needed something different and better. We needed imagination!
How About a Live Racing Webcast?
Enter the Live Racing Webcast. A racing Webcast, now there is a clever and fun idea [...]