SEO and Social Media Marketing Snake OilAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
SEO and Social Media Marketing Snake OilPosted April 28th, 2011 Under: Internet marketing, Podcast, marketing, social media, social networking.

I recently attended a school field trip with my second grade son, and I heard social media on the bus. As the kids boarded the bus, the sound of 40 kids filled the air. The driver gave them some “noisy time” before we hit the road, and they took full advantage of it.
Each kid had something to say, and when they felt they were not being heard, they each became louder. It really was a lot like social media in this respect. Nobody was being heard any clearer at a higher volume than when they were quiet, and the distractions made communication even less effective.
Posted January 26th, 2011 Under: Internet marketing, LinkedIn, Podcast, marketing, reputation management, social media, social networking.

If you are one of those people who expect social media favors because somebody owes you something, just stop it! If you like something and find value in it, share it with others or do whatever it is that you do with good information. Just don’t assume that it means people owe you anything.
In business, and in life, reciprocity is a wonderful thing. It feels good to do business with people who do business with you, right? You have probably heard the old saying, “You scratch my back, and I’ll scratch yours.”
A problem with reciprocity comes when people start doing things they would normally not do, only in hopes of demanding favors in return. It is nice to reciprocate, but this does not mean it is implied.
Posted February 15th, 2010 Under: Business in General, Internet marketing, social media, social networking.

Decorum is defined by Wikipedia as “Appropriate social behavior; propriety” or “A convention of social behavior”. Since it is a social topic, the standards of decorum are different depending on the social group. Yes, the people count, and what may seem completely innocent to you could be a great offense to another person with a different imposed expectation of decorum. It is more important than ever to be aware of the standards of decorum as it applies to your business, particularly due to the vast mingling of social media in business.
A lot of people talk about transparency in business these [...]