Twitter username selection may not be my most interesting blog post, but the stories behind them may be. I want to keep this short, because what I am really after is your input. I wish to use some of this information in the release of the book, Twitter for Business: Twitter for Friends. I want to know if there is a story behind the Twitter username name you selected, so please share your story, and I will tell you mine.
I am @murnahan
My Twitter username does not have a particularly unique story, as it is simply my surname, @murnahan, which has [...]

There is a lot of buzz about social media marketing these days. We have all heard it, and no industry is immune. All of the facts and figures point to the inevitability that your business will be affected by this turn in the marketing tide. This all got me to thinking about the dilemma that social media poses to each and every business entity.
The dilemma is in weighing the cost of participating versus the risk associated with not embracing social media marketing. So how can you mitigate your risk? Spend a moment with me to understand why you should not [...]

What is the value of social media marketing and social networking to a business? This seems to be a very misunderstood subject, and one which too many companies tend to relate to other marketing efforts or advertising. If you really do not see the enormous value of social media marketing today, then it is likely because you are either going about it wrong or you are not embracing it at all. It is time that we change that for you and help you to see what this social media thing is all about.
Business Social Networking ROI
I hesitate to use the [...]

Being retweeted on Twitter is hitting blogs, television, and magazines around the world, but is it all that important? I want to tell you a couple things about the coveted retweet, and why it matters.
What is a Twitter Retweet?
Just a quick overview for those who did not know, a retweet is when a Twitter microblogger sends a short 140 character message, called a “tweet” and another user sends it to their Twitter followers by sending the same message prefixed with “RT @username” showing the source of the information. It is the holy grail for some, but just a good measurement of [...]