Do you have a Twitter success story, or do you know somebody who does? If the answer is yes, I want to hear about it.
If you have heard something that gave you a smile, made you cry, or just made you think about why you use Twitter, you are not alone. Every day we see “tweets” that reinforce our belief in people and prove that we are not alone. It may be a story of a restauranteur who was able to bring more smiles with their culinary delights, or the person who found a job and saved their home and kept their family secure.
Some success stories are more profound than others, but they all count. Some of the success stories of Twitter have changed the world for a few, and others have changed the world for many. I want to hear about all of them.
Please take just a moment of your time to tell the story of how Twitter has changed your life, or forward this article to somebody who will. Your story may be submitted as a comment to this blog post. You may also reach me to discuss the story by phone at my direct line, toll free, *REDACTED DUE TO AGING WEBSITE* (*REDACTED DUE TO AGING WEBSITE*) or by Skype (username murnahan).
I will select stories to be included in my soon to be released book, “Twitter for Business: Twitter for Friends”. If I select your story, I will credit you in the book, and your copy is “on the house”.
Please be sure to include your Twitter username in your comment in the form of http://twitter.com/yourusername.
I do not often push my readers to retweet things, but in this case, I am asking you to spread the word and help me to find positive stories to show the readers of my new book positive and uplifting examples of what can happen when we work together.
Please help me to uncover the Twitter success stories that prove that Twitter really is the great social media resource that so many of us have come to enjoy.
I really did not plan to write a new blog post tonight, but this came to me so profoundly that I could not avoid it. I realized a topic that has really bothered me for a while, but I just never came out with it. Well, here it is … love it or hate it.
If you tweet, retweet, blog, Facebook, YouTube, Digg, Stumble, or talk nicely about people because you are seeking favors, just stop!
I normally try to reciprocate kindness when it is due, as we all should. However, I must question where to draw the line. What I mean is if you hit me up asking for favors and you connect it to how you have done me a favor, you are not asking me to be a friend … you are placing expectations on me. It can almost feel like a threat in some strange way. It is like saying “I did something nice for you … shouldn’t you do something nice for me?” There is no kindness in that, there is no favor, and there is less room for the human filter that each of us represents. If you believe in my message and you think it is worth spreading, I certainly invite your favors. If I like your message, and I think it is worth spreading, I will do the same. If I write something that holds no merit and is unworthy of attention, or if it is disagreeable to you, I would never expect your favor.
I suppose the Good Old Boys club is still open for new members, but is it still relevant to today’s information channels? I guess the answer is both yes and no. As I wrote in my blog post “Social Media: How the Big Dogs Get Paid“ people in the social media field often build relationships in which they will work together to spread a message. As long as there is honesty and integrity in the message, I am generally happy to help. However, I have been hit over the head with some of this recently. It seems that I get a lot of requests to scratch somebody’s back. It is all fine and good to be reciprocal, but is it good to take away the human filter that makes us who we are?
If all I was doing was tweeting, retweeting, blogging, Facebooking, YouTubing, Digging, Stumbling, and etcetera because I hoped people would return the favor, would people still care what I had to say? I do not imagine the answer is yes.
Maybe I deserve this for asking my blog readers to help me spread the word about my upcoming book, “Twitter for Business: Twitter for Friends”. I would like to note, that I stated this as follows: “I hope that you will join me in this effort. If so, I humbly thank you, and assure you that I will do my best to not let you down.” The stated effort is to help me spread the word about a book that I sincerely believe can help others to understand and enjoy Twitter better. A part of this effort is to help people see greater value in Twitter and that will not happen if each of us is doing what we do because somebody is expecting something from us in return.
Be true to yourself, be true to others, and keep your human filter functioning. Do not do things only to please others. As I have said before, “I do not try to please everybody, and that pleases some people very much.” This may not be very popular, but I would rather have your respect than your favors.
NOTABLE INSPIRATION: I wish to note a couple of things inspiring me to write this article. Actually, I would consider them the straw that broke the camel’s back. One is a recent blog post by Louis Gray titled “Are Authors or Publications Impacting How You Consume the News?” This article discussed the politics of blogging. Another inspiration was a direct message I received on Twitter from somebody I had just met that read “Tweeted about ur blog to my peeps, will be happy if u say something kind re http://xxxxxxxxx.xxx to urs :-)”.
I guess it just struck me that if we all start tweeting things because we had to be asked, what happens to tweeting things because we really wanted to or cared about it?
Do you really think that sending a virtual wall of Twitter usernames at everybody you know is going to be read? This may help you to realize a bit of what you may not have known about the Twitter hashtag #FollowFriday. First, you should know that retweeted FollowFriday endorsements do not count, but if you don’t know what I mean by that, you should read the rest of this before you send a single FollowFriday tweet.
Where FollowFriday Began
FollowFriday began as an idea for endorsing other Twitter users who provide value to your network. Here is the blog post showing where it all got started. At the time, surely nobody suspected that it would cause such a clutter for Twitter users each Friday, the way it is today.
How Does FollowFriday Really Work?
In short, the real benefit of FollowFriday only comes if you are heavily endorsed. It is measured, and it is tracked at TopFollowFriday, TweepleRank, and perhaps others. It can surely not be presumed that you should try to follow each Twitter user that comes to you with a FollowFriday hashtag, as that would be impossible. However, I have wondered what relatively new users, or those unfamiliar with these ranking sites must think when they see that wall of names that is circulated each Friday.
Where is FollowFriday Today?
FollowFriday is largely comprised of Spam. I cannot imagine that you do this, but I certainly do not go through each FollowFriday that comes to me and try to frantically follow each one of those great treasures who received an endorsement. I use TweetDeck to filter out the FollowFriday hashtag. Otherwise I would miss all of the important tweets from friends and colleagues that I wish to read.
Maybe some people try to keep up with all of the so-called endorsements, but surely not for very long. There are following limits set by Twitter regarding how many Twitter feeds you can add in a day. Surely nobody who follows many people can even conceivably follow all of those Twitter feeds, much less actually look at each profile to see what they are getting into.
The hard cap set by Twitter allows you to follow 1000 new people per day, and not to exceed 110% of the people following you. If you have under 2000 followers, the cap for following is the greater of 2000 users or 110% of those following you. Understanding this cap as it relates to the volume of FollowFriday spam, you can see how this becomes unsustainable. FollowFriday becomes as much a crap shoot as just choosing from a random selection of Twitter users.
Don’t Retweet FollowFriday Endorsements!
Retweeting FollowFriday endorsements is where the real spam comes in. First, you should know that retweets do not count toward the measure of FollowFriday popularity as I described above.
By following over 11,000 people on Twitter, (and I mean following … if you tweet me, I will see it) I have a pretty good perspective on FollowFriday. Retweets, in my experience, account for about four tweets to each one endorsement. I find from a random sampling of FollowFriday tweets that many of the people presumably endorsing me are not even following me nor do they know a thing about me. How is that an endorsement? It is NOT! That is why I call it spam.
FollowFriday Done Properly
If you want to give somebody a proper FollowFriday recommendation, make it clear. Include why you think they are a good person to follow. Say something clever or meaningful and make it original. If you see a FollowFriday endorsement from me, it may just say something like “Follow Yoon (@yoonhoum) because he is sharp as a pitchfork”.
It is best if you do not include more than one or two, but maximum of three people in your endorsement. Sending a tweet full of usernames will not do your friends any favors, and it will not make you more popular with most people. Please note that with over 20,000 public tweets sent and 1000 direct messages per day, I use Twitter enough to make this observation.
I welcome your FollowFriday endorsement, and I consider a real endorsement an honor. On the other hand, I consider it a disrespect of the purpose of Twitter as a communication tool when I see a huge wave of tweets from people retweeting something they never even reviewed.
Please Share Thoughts on FollowFriday
I want to hear it from you. What do you think of FollowFriday? Has this changed your perspective any? Do you agree? Do you disagree? Share it with the rest of us and leave your comment here on the blog. Also, please be kind to your fellow Twitter user and click here to retweet this.
Nearly anybody with a blog or other Website that is worth reading has heard of Twitter by now. The bloggers who use Twitter efficiently may already have realized some of what I will share here, but from what I have found, many bloggers have not. To say the least, I am shocked just what a small percentage of blog owners and authors are actually using Twitter, and even more shocked by those who are not embracing the synergy the two can produce when used properly. Note that while I say “blog”, this is completely interchangeable with “Website”, so don’t be confused.
Twitter-Improved Traffic: A Simple Example
As a simple example of how Twitter can improve your blog readership, I will use the blog you are presently reading. While looking at my statistics to find how many people arrived at this fledgling blog via Twitter, I found that an estimate of nearly 15,000 unique readers arrived by way of Twitter over the past 30 days. I say estimated because it is challenging to provide an exact number due to the many readers arriving by way of Twitter clients not providing an accurate source (although my numbers will be much clearer in May). This is more than the number of subscribers to my Twitter feed, which is presently just over 11,000 but was far fewer last month (ref TwitterCounter). So how did that happen? In short, people read it, talked about it, and retweeted it.
Blog Traffic Numbers: The Real Scoop
I will write more on this later, but I find that too many people find it convenient to try and lie about the real traffic of their blog. Let’s face it, this stuff is trackable. Some people may say that traffic estimates generated as a result of Twitter is bloated or that it is not so great, but just a simple look at Compete.com or Alexa.com will reveal a lot of what I am telling you. Of course, these are usually a bit behind and do not reflect an exact accounting, but they are usually reasonably close. I share this with you because I want to provide a real example for the purpose of this article.
When considering these numbers, let’s weigh in the facts that this blog was launched in December 2008, and my Twitter account only had 78 followers on February 7th of 2009, and it is a targeted blog about social media marketing and search engine optimization. I am not seeking everybody to read my blog, but rather the right people to read my blog. Be sure to also look at your own blog / Website and review the numbers and percentage of increase. It is pretty eye-opening what Twitter can do when used properly.
The traffic and level of engagement prompted me to question how Twitter has changed blogging. Here are just a few things that i found.
Twitter-Improved Reader Engagement
I will show examples of blog reader engagement separated into three parts, but this remains only one of the three areas of benefit derived from Twitter discussed in this article. There are many ways to determine reader engagement with a Website. Some ways blog authors have traditionally found valuable to measure the reader’s engagement are as follows:
Time on Page: The average time the user spends on a page is a good measure of whether they are actually reading what you have to say. This is clearly subject to the type and length of content you provide, but in any case, readers who are not interested will not stick around very long. A minute is a very long time for many internet readers. What I have found in the measure of time on page is that readers initially engaged by Twitter will spend more time reading my blog, totaling about three minutes per page view. This is a significant increase over users arriving from other sources, and is longer than any other source.
Page Views Per Reader: The number of pages each user visits is a strong reflection of the user’s interest in your industry, beyond the single topic of the initial page they viewed. I have noticed an improved page views per reader coming from Twitter, up .5 page views per reader compared to other sources, which is a significant sign of reaching the right audience.
Blog Comment Volume and Quality: An important measure for the blog author is in how many comments, and the quality of comments the blog post receives. When writing something relating to Twitter, I have witnessed great results for blog comments, on this blog and others. One of my recent blog posts relating to Twitter usernames has received upward of 140 approved comments. I attribute much of this to the fact that many readers already have some knowledge of the author, and are already a part of a conversation. A blog is one way that they find out more information and continue the conversation. I think many bloggers would agree with this finding.
Assessing the reader engagement of Twitter users, both on a blog and on your Twitter feed, can also be measured by the comments received in reply to the posting of the blog link to Twitter. I find that some people will respond to the title of the tweet. It seems that every day I see somebody respond to the text of a tweet in a way that I know without question they have not read the blog post linked to the tweet. A great example of this was when I tweeted a blog post titled “Will Oprah (@oprah) Ruin Twitter?” and I received a lot of comments in defense of Oprah Winfrey’s use of Twitter. That was kind of silly, because the blog discussed the changes that may come from the inevitable increase in traffic and how a large influx of new users may change how we use Twitter. This absurdity should always be considered a measurement of engagement of your Twitter following and not of your blog. What it also points out is that Twitter users who do read your blog are likely truly interested in what you have written. If your Twitter account is managed properly and you spend time to get to know your followers and let them know you, blind comments should largely only happen with your newest followers.
Twitter-Improved Search Engine Optimization
Many search engine optimizers (SEO) will overlook the value of Twitter for improving search engine penetration. If they miss this part, they are making a big mistake. A reason many SEO will dismiss this value is that Twitter uses the “nofollow” attribute in outbound links, thus, no increased Google PageRank. Make no mistake; Twitter can greatly enhance your visibility in search engine results. This can come from many outside factors related to Twitter, as well as Twitter itself. I will just name a couple, but here are some ways SEO is enhanced by using Twitter. First, I should point out that Twitter’s Search is a Search Engine! As more people use Twitter search to find information, using Twitter will help many people to find your information. Aside from just Twitter searches, the likelihood of particular tweets being listed in other search engines referencing a Twitter tweet or one of the many Twitter-related applications along with your link are improved. Be sure to realize that each person who reads your blog also comes with a voice to further spread your blog in many other ways. Thus, each reader who finds your blog in any Twitter-related way has the potential to further propagate your message in search engines as well. It all adds up to make a significant end-result.
Twitter-Improved Call to Action
Along with the added benefits of brand recognition and brand loyalty, comes the greatest benefit of all … an improved call to action. This means that the message you distributed has gone beyond just readership, and the reader has heard and responded to your call to action. In my case, that literally means that they have made a call to reach me and discuss improving their market reach. For you, it may be that they enter their order for your product, apply for a job, donate to a cause, or many other possibilities.
How I measure a greater call to action from Twitter: It has become standard that I speak on the telephone (direct line *REDACTED DUE TO AGING WEBSITE*) or on Skype (username murnahan) to a minimum of five different inbound callers per day as a result of Twitter users who also read my blog. In addition to inbound callers, I also call at least five people I meet on Twitter to simply make an introduction and to get to know them better, so this certainly works both ways.
I make it my practice to reach people beyond the singular communication tool of Twitter, and expand my communications to other tools. This means that not only has Twitter greatly impacted my blog readership, it also goes far beyond blogging to reach people I would likely have never met otherwise.
How Does This Apply to You?
Surely some people reading this do not have a blog or Website, and may not have a great importance of reaching out to other people, but I think those numbers are fairly small. Most people who read this have a reason to reach others. If this is the case, you should not neglect the value of Twitter for reaching a very important audience.
Reaching a larger and more valuable audience is what I do for my clients, and what I am paid for. I have found Twitter to be an extremely useful tool. If you are getting frustrated and you want to see better results for your blog or other Website, please reach me to explain how I may help you.
Don’t Just Comment on Twitter!
If you made it this far, I hope that you will give me the honor of reading and responding to your comments right here on the blog. Yes, of course, your comments are also always welcome by way of Twitter, too. Please tell me what you think!
As a dedicated user of Twitter, I enjoy my Twitter friends. I sincerely enjoy communicating with the people I have met on Twitter, so I thought I would share my love with them.
What is a Tweep?
These Twitter users who follow my Twitter feed are affectionately called (by me, anyway) “Tweeps”. In a unique and cute way to express my appreciation and to give a good laugh, I have written, and continue to write, a series of short Dear Tweeps letters. These are a part of my own unique Twitter brand, but I welcome you to share them with your tweeps to show your affection as well. However, I kindly ask that you be reminded that if you should choose to tweet any of these, to observe copyright law and Twitter’s rules relating to crediting the source with RT @murnahan. Enjoy!
