Being ranked at the top of search listings on Google, Bing, and etcetera, for the things that make companies money is a very competitive endeavor. The SEO who can produce really fantastic results are few and far between. The demand is high, and the supply is comparatively low. SEO is a tricky business, and to find good SEO is kind of like finding a needle in a haystack. What makes it even harder to find good SEO (search engine optimization), is that the best SEO (search engine optimizers) are not seeking you.

Unless you sell fish milkshakes or garlic scented breath spray, you have probably noticed that there are a lot of others trying to attract the same customers as you. I should not need to explain all the reasons for wanting to be at the top of search listings, but I will say that being there is very valuable. I don’t just mean being there for your few “important” search phrases like your company name. I mean being there for the right search phrases, with the right marketing message, and a website that will convert lookers into buyers. I mean being listed for thousands of searches and maximizing your lateral keyword effectiveness. This is a job of the SEO, and we are paid to do the work that makes most people want to pull their hair out and scream at their computer.

Cigar prices are rising because of social media marketing and seo? I must be joking, right? No, not at all, my friends. Cigars are just one of many categories of consumer products suffering higher prices and lowered standards due to inefficient use of marketing resources. I am using cigars as an extreme example, but you can see it in many industries beyond cigars, too. While you read this, consider how it may fit into your industry as well. You may wonder how in the logic of Murnahan can poor marketing decisions make prices rise, but I will explain.

Online Cigar Stores Are Inefficient