Kutcher vs. Murnahan Twitter Dance-Off (well @aplusk?)

This is not a review of Dancing with the Stars, and I have already told Ashton Kutcher (@aplusk) that I dance like a goon.

If you are not already familiar with this blog, it may help to know that I wrote an article recently that criticized the highly publicized race between Ashton Kutcher (@aplusk) and CNN (@CNNBrk) to reach one million followers on Twitter. I look at this today and realize that nearly anybody could do that if they put the resource into the campaign that each of these giants did. There is even a billboard in my home town of Topeka, Kansas advertising to follow @aplusk on Twitter.

Ashton Followed My Twitter Feed

I have been asked a lot about the bar fight / dance-off talk on Twitter between Ashton Kutcher and myself. First, I want to say that there was no bar fight. Secondly, as of yet, we have not determined the venue for our dance off. However, Oprah’s show (@oprah) seems to be the crowd favorite. So what is the real story? Since I wrote a recent post criticizing the race between Ashton Kutcher (@aplusk) and CNN (@CNNBrk) I suppose it deserves this follow up.

The Ashton Kutcher Bar Fight

The story behind the bar fight is pretty simple. I sent a tweet as follows: “20 Athletes You Would Want with You in a Bar Fight http://bit.ly/hxNg0. This tweet was subsequently retweeted (see tweet) by my friend, Phao Loo (@phaoloo). Ashton Kutcher follows Phao Loo’s tweets, and he liked it, so he retweeted it again (see tweet). The bar fight story was really this simple.

The Ashton Kutcher Dance-Off

Although there may be a dance-off, I have made Mr. Kutcher aware that I dance like a goon. However, I will be a willing participant if it should come to pass. Interestingly, the whole notion follows through nicely with some of what I believe his intended message was for CNN and Ted Turner. That message is that the little guy can still have a voice in social media, and can still make a difference in the world. The misguided part of that equation was that Ashton Kutcher is not the little guy. Unfortunately, Ashton did not have me on retainer at the time of his message, so a lot became blurred with many mixed signals and lack of solid personal branding.

Perhaps if Ashton Kutcher really wants to show the sincerity of his message, a better approach may be to come down to my level and visit with a guy who uses social media to build relationships and good will. Then perhaps he can win me over as an active part of his audience, and even his advocate. Beating all odds, he and I could work as a team to clear up his message and do some really properly meaningful things together. As it is, I have been bombarded with questions of what really took place, and whether I think he is genuine. To all of the many questions, I must say that I simply do not know, yet.

I have not made an attack on Ashton’s integrity, but I have had reason to criticize his signal. In my previous blog post on the matter, I made observations that his message is flawed, and that I do not respect much of what I observed. Perhaps a lot of that has to do with Hollywood, publicists, contracts, and a whole lot of time spent being desired by masses. I have a strong immunity to the whole celebrity bit. I have spent enough time with “the desired ones”, and also been the focus of some of the same. I do understand the awkward feeling of being envied, as certainly we all have for one reason or another. This transforms each of us differently on different levels. To me, it has made me work even harder to be real and to be humble. In Hollywood, this is a method that is often not embraced, or accepted properly when it is. After all, a little cockiness seems to make you cool. Sadly, the people it makes you cool with are the same people who are wearing a similar mask of blended pride and shame.

When it comes down to who the man is or what he intends, I do not know the answers about Ashton Kutcher. I will gladly welcome him to call me at *REDACTED DUE TO AGING WEBSITE* on my nickel, join my Webcast as a co-host and come down to “the people’s” level, and I will gladly meet him for a dance-off and show just how horribly I dance.

The way it all went down was like a firestorm of tweets about a dance-off among my followers. Note that I follow well over 8,500 people’s Twitter feed, whereas Ashton followed (at the time) 84. Not only do I follow this many, I do so very actively, and as I write this, I have reached my 1000 direct message daily limit and I am waiting to be able to send direct messages again. 

Within my Twitter friends rampant tweets, the speculation of a ghost tweeter was common, as were many RT,  and questions of Ashton’s intent (PR, damage control, etc). So that there is no speculation, the Tweets we have shared, and some of the related communications surrounding the bar fight / dance-off tweets are as follows:

@murnahan: Hey, Ashton Kutcher just RT me. http://bit.ly/Gt5Yf LOL!

@kimsherrell: OH SNAP ~>more drama. @aplusk just RTd @murnahan. but did he read mark’s blog? http://bit.ly/4SBD8

@murnahan: ROFL! –> RT @KimSherrell: OH SNAP ~>more drama. @aplusk just RTd @murnahan. but did he read mark’s blog? http://bit.ly/4SBD8

@kimsherrell: WHOA @aplusk has challenged @murnahan to a bar fight?! +++++++++++++++++++++++++++++++++++++

@aplusk: @KimSherrell i don’t have time to go to kansas. I just find the assumptions to be interesting.

@aplusk: @murnahan Kind of ironic?

@murnahan: @KimSherrell I guess he did see it. 😉 http://bit.ly/9iHpE

Right about this time is when I realized (from a friend’s tweet) that @aplusk was following me. I was number 84 that he was following out of 1,234,083 following him. So the questions that came to mind was, whether he would still be following me tomorrow, and does this guy meet the criteria of those whom I prefer to follow?

@murnahan: @aplusk Are you an OK guy after all? I like seeing that you are listening. 😉 Dance off, huh? LOL I dance like a goon!

@aplusk: @murnahan lets dance brother. I think you paint interesting picture with your words.

@murnahan: @aplusk Thanks! Do you need any help at the TweetDeck? http://bit.ly/AKIra

@aplusk: @murnahan no I’m quite efficient i’m sure @oprah could use a tutorial though

@murnahan: Well then hook me up, brother. LOL –> RT @aplusk: @murnahan no I’m quite efficient i’m sure @oprah could use a tutorial though

@aplusk: @murnahan you wouldn’t want to teach her she might ruin the platform by connecting with too many people

@aplusk: @murnahan or she might end up saving lives…

@murnahan: Well, @oprah, @aplusk said you may need a hand. http://bit.ly/2zog7w – REF: http://bit.ly/NHRbb

@kimsherrell: ashton kutcher now following mark murnahan. thank you + good night.

@kimsherrell: LOL… a low-budget internet musical: @aplusk versus @murnahan – http://bit.ly/dgyxa

@murnahan: Hey Ashton (@aplusk), I am following you back now, but don’t go messing up my reputation. 😉

There were many more tweets about this, but I must stop at some point. For more tweets relating to this, click here for a Twitter search and refine the search to find related information.

Will There Be a Dance-Off Between @aplusk and @murnahan?

To answer the question of whether there will ever be a dance-off between us, only time will tell. I may never hear from Ashton again, or we may turn out to grow a mutual respect for each other. Who knows? To my notion, Ashton is a funny and talented guy. I simply do not believe that social media stunts last all that long, and I am here for the long-term, just as I have been since the 90’s with my Yahoo! chat clubs, where I met my wife.

I want to hear your thoughts. Please give your comments here on this blog, and feel free to give other readers your Twitter username in the form of http://twitter.com/murnahan (substitute the murnahan part).


Related Articles:

Will Oprah (@oprah) Ruin Twitter?

I want to start by saying that from most I have seen and heard of Oprah (@oprah), she is an absolute doll. I love the heartfelt message that she represents to the world, and I hold her in very high regard. She has clearly surrounded herself with an aura of absolute attraction. I believe that she truly is the beautiful person she presents herself to be.

The Burning Question: Will Oprah Ruin Twitter?

Obviously, Oprah would not, and could not ruin Twitter. However, the power of her influence could have damaging effects on the fledgling community. I recently questioned the responsiveness of Twitter to the recent Mikeyy worm, and received many confirmations that the Twitter community was very unhappy with the company’s lack of communication regarding what to do about the worm. Some will recall that I was the first on the scene with the second outbreak and set the top trend on Twitter that late night and early morning. It left me with concerns about Twitter. So, let’s say Twitter is actually up to the task from a technology standpoint, as big a stretch as that may be. For this point, we will assume that Twitter made some miracle fix to the Fail Whale and speed problems of the service in the past couple days.

The concern about the Oprah Winfrey show is not about Oprah, but rather what happens with the sudden boom of any product or service. With sudden growth comes sudden growing pains. There will likely be a substantial enough fluctuation in new users that as an existing community, we may find difficulties in accommodating.

Be Ready for Twitter Newbies!

Along with the growth will likely come a huge number of people here for the wrong reasons or with bad methods. After all, how many people have you seen start twittering with a me, me, me message to advertise their goods or services only to become a really fine twitizen a short time later. We must allow patience and understanding, and show that Twitter is a great place to settle in, relax, and build great relationships. However, in the beginning, this may be a challenge. An additional challenge is that it may be much harder to discern true spammers with great people just trying to get started. Most users eventually develop their own system of deciding which users to follow, and which to block. This comfortable system could be thrown into a complete upset with a massive mainstream influx in users.

I certainly welcome the many newbies. I really hope that they will find me for some early tips on how to play nice. I am not saying that I am a Twitter teddy bear or anything like that, but I do have a few tips to offer, and I certainly understand the great value of developing friendships using Twitter.

I want to hear your thoughts. Please give your comments here on this blog, and feel free to give other readers your Twitter username in the form of http://twitter.com/murnahan (substiture the murnahan part).

Ashton Kutcher (@aplusk) Changed Media Forever

Much of America heard about the popularity competition between Ashton Kutcher and CNN. If you did not hear about it, it is pretty easy to find on Twitter.

Social Media Ignorance and Arrogance

How could this happen that such arrogance and ignorance has become the definition of mass media? Well, it has not, and I consider Ashton Kutcher an utter failure in this respect. I watched the ustream Webcast of Ashton Kutcher (@aplusk) talking about how he was changing media forever. It was fascinating, but not in a good way. It was more like the kind of fascination that gives me big sick feeling in the pit of my stomach. This guy clearly has no idea what it is like to really connect with people. He will surely never understand or relate to the feeling I get from conversations I have with the many wonderful people I meet on Twitter. He surely will never understand the social in social media.

Ashton Kutcher Changing Media Forever?

Before I sound only negative on this, I will give some credit to Ashton. Maybe Ashton Kutcher is changing media forever. If we are lucky, his actions will help to emphasize the a point of social media failure on the part of those who do a lot of talking but no listening.

Perhaps Ashton Kutcher’s best contribution ever is his show of arrogance when he thanked all of his million Twitter followers and said that it was all their help that got him there. Oh, yeah, they got him “there” … wherever that is. He said, “You guys are all of it, because I can’t follow me”  and then said the perhaps the biggest failure line a person has ever uttered in social media. Ashton Kutcher said “There are a million people who need to be thanked, because I am not following me, I’m following you” (see timestamp 20:20 on the video below). I found this really odd, because Twitter shows that Ashton Kutcher’s @aplusk account is only following 73 people. These are just a couple of assinine quotes taken from Ashton Kutcher’s recent ustream Webcast, but feel free to watch it and draw your own opinions.

What is Social Media?

If you follow my blog or my Webcast, you probably know what social media is to me. I have written volumes of publicly-deemed valuable information. My opinions are my own, and I freely share them every day with others by way of social media. I don’t feel an obsessive need for acceptance, and I do not shudder to hear another’s disagreement. This, my friends, is a wonderful thing about social media. It is not just being heard, but also about hearing, and learning, and sharing ideas and opinions with others.

A short time ago, I sent out a tweet on Twitter. It read as follows: “I would rather have 10 people speak kindly of me than a million to preach at.” (see the tweet). Apparently there is a good number of people who feel the same way, because it was retweeted many times (see retweets).

Another tweet I sent said “Just an FYI: I receive a lot of tweets, but I respond to nearly every single one.” (see the tweet). Again, there was a huge response from this, both in retweets and in replies. I responded to each of the responses. Now, I do not respond to every retweet. That, for me, would be truly debilitating, but if somebody is talking to me, you can bet I am listening.

I am listening now, and I want your opinions. Please give your comments right here on this blog and let’s discuss this socially.

How Simon Pwned Guy Kawasaki (@guykawasaki)

I want to tell the story of how my six year old son, Simon, pwned Guy Kawasaki. In order to set the story correctly, I have to share a little bit about my take on social media and how I think Guy Kawasaki gets it wrong. Of course, Guy is invited to chime in here on the blog or ring me at my direct line, *REDACTED DUE TO AGING WEBSITE*.

I Love Social Media

Most of my readers know that I love social media. I love being social, and the Internet is a great place to do that. If you have read any of my articles on social media, or have ever been to one of my interactive live Webcasts, you probably understand my thoughts on this topic. My feeling is that I would rather start with ten people saying something nice about me, because I was good to them, than to have 100,000 people to shout my message at. I do not mean to sound too much like “Stuart Smalley“, but people seem to like my message because they know I mean it. If those people tell a friend “hey, I know this marketing guy, Murnahan … I think he could help you”, I have received much more than I would by shouting at a deaf audience of 100,000. You can say that this does not apply to organizations seeking to reach millions of people, but it does, indeed. Let’s say for example that if those like Guy Kawasaki made a greater effort at communicating with me, he would suddenly have many thousands of additional people seeing his message, because I would pass it along, and my friends would pass it along … etcetera.

Is Social Media Just Social?

I am not trying to say that social media is just social. For examples of my thoughts on social media, I offer you my recent articles on “The Value of Social Media Marketing” and “The Social media Marketing Dilemma“. For those of us who really value social media and its importance to our lifestyles, you will likely appreciate that I met my wife through social media (@pegmu).

How Simon Won the People

So how did a little boy pwn Guy Kawasaki? A lot can be said about intent. I am not going to fact check and give source citations on this. It should be pretty easy to look it up for yourself. As I have been told, Guy Kawasaki employs three or more writers to do his tweeting on Twitter. I have also heard speak that Guy Kawasaki holds the value of a Twitter Retweet in very high regard.

A while back, on February 20th, I had this funny idea to create a Twitter-related video to show my personality and to make a few laughs. I even blogged about funny Twitter videos, because they are great fun to watch.  It was all in fun, and we set out to make this video which went from concept to completion in well under an hour. The kids had a great time making it, and they still bring it up about how fun it was.

Here is Simon’s Video Pwn of Guy Kawasaki

The video is not actually how Simon “pwned” the social media master. For the real “pwn”, you will need to read the whole thing!

After making the video, I sent a message over to two guys who were mentioned in the video by Simon. These guys were Rob McNealey (@RobMcNealey) and Guy Kawasaki (@GuyKawasaki). I thought for sure that they would take it in good humor and have a fun laugh at the little six year old redhead from Kansas talking trash on them. Rob McNealey promptly responded with a good laugh and he Retweeted it to his friends on Twitter to see how he was “shamed” by this little boy. The response from Guy Kawasaki was not the same. In fact, Guy Kawasaki and his team of writers chose to completely ignore it.

Since the time we made that video, I have quite a few more friends on Twitter. I sometimes send the video out just so new friends can see it, have a laugh, and maybe get a better feel for who this @murnahan guy is. The video came up in conversation with one of these friends who wondered if Guy Kawasaki had seen it and, if so, what his take on it was. I explained that he, nor his writers, even gave it a nod. So, this is when “Simon Pwned Guy Kawasaki”. The tweet went out, and it was retweeted many times. The Tweet read like this:

Simon Pwned @guykawasaki http://is.gd/rykd [the #ghostwriters didn’t know!]

How Can This Be Called “Pwned”?

So how is that really being “pwned”? Well, it was really a joke when Simon said in the video that “we need to put him back in his spot”. Of course it was a just a joke! I was just a small guy who had very few followers, and certainly was not out to compete in any way with this social media giant.

When it actually came down to being pwned is when Simon and his daddy are very commonly more popular in all of the measures of Guy Kawasaki’s coveted Retweet than the man and his ghost writers who do not respond to their audience. Social media is about hearing and being heard. It seems that all his camp really cares about is being heard, which clearly indicates to me that they really don’t care about us “followers” any more than they do about their ability to sell us their words.

Regarding the real “Pwn”, just look at how many people follow each of us, respectively, and then see who is really being listened to. Here are some 3rd party references:

Now you tell me what you think, because I really want to hear. Is social media for broadcast or is it also valuable to hear what others have to say? I think it can be used either way, and it is the users choice, but I wonder which you think makes more sense.

Twitter Usage Study: Pass The Tweet #PTT

Twitter has become an invaluable tool for bloggers, news agencies, Internet marketers, and friends who want a greater connection with the world. This Twitter study is intended to see just how far Twitter can reach, and to find how useful Twitter can be for spreading a message quickly and broadly. Before you go any further, please Pass The Tweet #PTT now!

Pass The Tweet!
(be sure to enter “#ptt” in your tweet)

The Twitter Study

The intent of this Twitter study is to determine the potential reach of Twitter micro-blogging and to find just how fast a Twitter message known as a “Tweet” can reach around the world. Let’s just pretend that this is a huge news story that we want everybody to hear. I believe that many Twitter users will be shocked to see just how quickly a message can spread. Please note that I am not a “Power Tweeter”, and I have begun this study with a relatively new Twitter account with only 78 followers, and a blog that was launched in December 2008. It is intended to find the usability and reach of Twitter for an average user, and not just the Power-Blogger or the greatly influencial … just us average people. My “Pass The Tweet” project could be “The Tweet Heard Around the World” or it can just be a couple of Tweets among friends. Tweeters will decide. 

I will post progress here on this blog, and I also welcome you to give your comments and include your location.

I have chosen a Twitter hashtag of #ptt to track the progress of this study. In order to see the reach of the Twitter hashtag, you may check it at Twitter.com or Hashtags.org. I have also decided to embed a map from Amung.us to give a visual aid to the #ptt Twitter study.

 

What is Twitter?

Since I am sure there is somebody out there hiding under a rock asking “What is Twitter”, I will briefly explain. Twitter is a service that allows you to follow short 140 character news feeds of people you find interesting, and for people who find you interesting to follow your feeds. It is called micro-blogging, and it has caught on in a huge way. Twitter is being used by many television news agencies, bloggers, newspapers, and friends just wanting to have a greater connection with the world. Twitter may be used from a Web interface on their Website, Twitter.com, from your cell phone, from desktop software, or from many Twitter tools found easily on the Internet.

Twitter is Simple

Twitter owes a lot of its success to its simple call to action. Twitter, although a method of social networking, is perhaps the most simple to implement of all social networks. Signing up for a Twitter account should take most users under a minute. In addition to a very easy to master Website interface, there have been many tools developed by others to make Twitter even more simple for users to keep their Twitter status current. Whether from their desk or from their phone while stuck in traffic, Twitter users love the simple means to keep everybody up to date, quickly. Twitter is quicker than blogging, and because of a 140 character limit, users are less likely to encounter writer’s block than traditional blogging. Thus, we call it micro-blogging.

Twitter News Media

I found it very interesting when my local CBS affiliate in Topeka, Kansas did a story on the amazing reach of Twitter. They ran a story on a recent Tweet-up, where Twitter users around Topeka came together to meet in person and network with other Twitter users. It was a great success, and many were in attendance. It was such a success that it was only a day or two later when the Topeka ABC affiliate began promoting the use of Twitter to follow news and weather stories, which the CBS affiliate had been doing for some time. I believe that it was perhaps only when they saw a local Twitter reach that the power of the micro-blog really made sense to them.