Tag: social media stealing

Tynt Helps Track Content When it Leaves Your Website

Tynt content tracking has some great uses and is extremely simple to implement. I just cannot figure out why more people are not using it. My guess is that they will!

I am a fan of knowledge. I love to know things, and this is especially true when it comes to Websites. I use a lot of tools to track what people are doing on my sites. I use Google Analytics (of course), and I love Clicky Web Analytics because I like to watch what people are doing on my site in real time (yes, I see you there, reading and copying stuff). I use BackType and Disqus, and many other great applications to keep a finger on the pulse of what is around me. Of course, not the least of these is Twitter.

What is Tynt and How Can it Help Track Content?

Today I want to share a handy tool called Tynt. What is it? It is really very simple. It helps to track content that is copied from your Website. People copy and paste things from Websites all the time. It is often just to share it with others in an email message, their Facebook, or on their blog. For the most part, it is a really great thing, and often innocent rather than theft of your content.

Tynt makes it easier to not only know what they are copying, but also to help them provide attribution. When they copy something from your site, it will automatically add additional information that you specify to their clipboard. In my case, I just have it add the page title and the Web address for where they found it. However, you can also add additional information, such as Creative Commons Licensing, an advertisement, or some other greeting.

It does not stop there. Tynt also reports back to you with what was copied and statistics on the copied content. You can choose to receive emailed reports, and you can even have it automatically post the most popular text copied from your Website to your Twitter account!

It is still simple for somebody to delete the additional information, so it is not really for thwarting content theft. There are other great tools for that (which I also use). In this case, it is more about knowing what people found compelling, outside of the commonly measured metrics like page views, time on page, and sharing statistics.

Perhaps the best way I can explain this is if you simply select some text from this page and paste it somewhere … anywhere. Just copy a little piece of this post and paste it in the comments below to see what I mean (or a text editor, or anywhere else). You may be surprised just how cool it really is. Oh, and there is a FREE version of Tynt! Here is some more information about Tynt.

Please add your comments and tell me what you think about Tynt.

Stop Stealing in Social Media

We have all seen a blog post with an interesting video or a link to a news story that comes through by a third party. You know, the person who writes something up and includes additional content that they feel may interest you.

Sometimes it is as simple as if I added a YouTube video in this post and you liked it, so you share it with your friends with the YouTube link instead of sharing it in the format and with the comments I was trying to share.

Sure, you can say that you are passing along the message of just what you wanted to pass along, and sometimes that is fine. However, when you do that, there is sometimes a value added purpose for the format in which you received it that is missed. Sometimes it is because the author of the blog, Digg account, or FriendFeed wanted to start a dialog with you. Maybe they really wanted your comments. Maybe they earn their living based on the content that they provided, and not just the third-party link you passed along. The matter of advertising is not the case for me, because I have not sold links on my Websites since the mid-1990’s. However, advertising is a pretty common practice on websites, and one that really does not hurt most people. When the traffic is stolen, it really does matter to the operator of the site.

When I see this sort of “stealing” as I call it, I am not pointing fingers at you. I am simply saying that a little bit of consideration for why and how you received the interesting tidbit is often in order. For those people who do earn their living by the traffic their Website receives, do not think for a moment that they are not fully aware that you have done this. The Internet is a highly trackable place, and the professionals know that you have retweeted, Facebooked, blogged, or otherwise passed their hard work along and cut them out of the equation. Count on it! Oh, and by the way, Twitter even addresses this in their Terms of Service. They will suspend your account for retweeting without attribution to the author of a message.

This just came to me as I considered the blog post I wrote tonight on the blog for my latest book, “Living in the Storm” where I included a video of “We Are the World” by USA for Africa. I saw that the video was getting a sudden spike in plays after I wrote the blog. I looked, and sure enough, people who read my work had passed it along without any consideration for the thoughts and words in my post. I should not need to mention that as an author, I found it troubling because I have worked very hard and I deserve every bit of attention I have produced for my book.

The question this begs is in how can it possibly hurt to pass along content in the context with which it was presented? Just think of it as just a little piece of respect for the author. Authors and content providers often work very hard and deserve it.

I know I am not the only guy who feels this way, so speak up and give me your comments here on the blog.

If you just must pass along something without any attribution or guilt, here you go: Take Rick Astly with you. 😉