I share a lot of information about marketing topics and SEO (search engine optimization), but I realize that many people still wonder if SEO is real or just make believe. I have a pretty good idea of why this is the case, and I will share that with you. It is usually due to a history of low return on investment (ROI) for their SEO efforts, or a fear of low ROI for future SEO efforts. This pretty well covers it in basic terms.

Let’s face it, if you knew that you could hand a dollar to the search engine optimizer and they would hand you three dollars back, you would go to great lengths to get your hands on more dollars … to hand over to the SEO. So, what in this world would ever hold you back from that? I will venture an experienced guess. It is mostly a concern of whether you can actually see a return on investment, right? You want to know there is profit in the future, before you spend money on something you may or may not fully understand.

A big step to achieving this good math I speak of is to use mathematical logic in your marketing and stop fussing about low budgets, drained bank accounts, or anything else outside of these more important numbers of how to grow your profit. You see, this math will be lost on deaf ears unless you can overcome your own obstacles surrounding effective marketing. If it is mathematically sound, and a better answer for your business, it is your job to do what it takes to achieve better results.

Do you check your statistics to see if your web traffic has moved up since you checked it an hour ago? Do you ever feel just a tinge of obsession over your Google Analytics or Clicky statistics? Do you wait impatiently for the next update of your score on Alexa, Compete, or Quantcast? Do you get frustrated when your PostRank score is a day behind and you just have to know if they actually picked up on all of your hard work?

Stop it! Just stop it!

I know how easy it is to feel better when you go and see how (or if) people are interacting with your website or your social media profiles. It is actually very important information to know. Knowing your statistics, and understanding what they mean is extremely valuable for effective online marketing. The problem arises when it is taken to a level where productivity is lost.