SEO and Social Media Marketing Snake OilAre you tired of SEO and social media marketing "snake oil"? Find out how to recognize the difference in good SEO vs. bad SEO and how to reach your target market.
SEO and Social Media Marketing Snake OilPosted March 7th, 2011 Under: Business in General, Podcast, marketing.

Think about your worst times in your career. You were probably stressed by a lot of little things that seemed bigger than they really were, and perhaps some really big challenges, too. Deadlines, coworkers, health, family, finances, and other stressful issues can make it feel like everything is spiraling out of control. Some challenges can be used to build a company stronger, but it is far more common that they become destructive.
I am going to give you a bit of information that you can email to your boss with confidence, tweet on Twitter, “Like” on Facebook, and best of all … you can blame me for being the one who gave your boss this uncommon piece of common sense.
Is there a solution? I have found through more than two decades in business for myself, and from consulting with many businesses, the majority of business challenges can be improved with more money. That could mean hiring a better accountant, bringing in a strategist, improved inventory and purchasing capability, or having the right equipment to do the job at hand. The list of enhancements is long, but let’s just say that money can bring about a lot of improvements in a company.
One of the greatest improvements to a business comes from the quality of life of the people who make the business what it is. You cannot separate the people from the business, and if you try, you will fail!
Posted June 23rd, 2010 Under: Books, Business in General, Internet marketing, marketing, social media, social networking.

Do you ever impress yourself? Maybe you should!
A question came up today while I was talking with my wife as she created a masterpiece before my eyes. I asked her “do you ever impress yourself?” The natural answer that most people will give is “No, that sounds too arrogant.” She was not too off the mark from the popular answer, but based on her level of mastery, it puzzled me. It made me think deeper about a conversation that has taken place between myself and many clients in their boardrooms.
I want to explain that my wife is indeed a master at the work she does. She has many years of experience as an artist, and she deserves all of the kudos she receives for her work. In the instance of my question to her today, it involved her work in our cakes and confections business. She was creating flowers from scratch. She took sugar and turned it into flowers. I do not mean flowers like the average iron worker or Internet geek would make from sugar. She was creating lifelike flowers with petals, pistols, stamen, sepal, and other parts that many of us do not even realize flowers have. They are really delicate … like a flower.