When I first saw the new Facebook profile design, the first thought was “Why are they killing us with all the pictures?!” I do not just mean the row of the latest photos you have been tagged in, but photos everywhere. Now there is a long list of photos of friends that stretch far down the left side of the page.

It goes way beyond photos, too. Now all of that stuff you wanted near the top of the page where people are more likely to see it, such as websites, and the little box with your brief message … They are gone! Mine had a nice compilation of my blog addresses and Facebook pages, and my message said “Driving fast is not dangerous … it is the slowing down that can kill you. Drive like death is chasing you and it will all be fine!” Now that stuff is buried under the “Info” link somewhere.

I find that for a lot of people, Facebook marketing consists of creating a Facebook page (or worse, a Facebook profile) and gathering a few “fans” who will give them just enough inspiration to feel they are being productive. They will put the Facebook “f” on their website in order to appear more modern, and keep their fingers crossed hoping that somehow Facebook will increase their profits.

There is a lot of confusion about Facebook, and especially for small businesses. However, small business is not alone, and unleashing the real value of marketing using Facebook is elusive for many companies. Efforts are often just enough to keep the person signing the checks on board for another 30 days for more trial and error. Poor planning and lack of measurement are commonplace in social media marketing, but that is not an effective way to run a marketing campaign.

I know, I just slapped a lot of Facebook’s 400,000,000+ users with an insult. The real insult is how many “Chicken Little” minds there are out there crying “The sky is falling!” You are a “grown up” right? You can take responsibility for things you say and do, right?

I have read about the biggest fear-mongering pitches ever surrounding Facebook’s privacy settings. I see people moaning about how all their privacy has been taken away and they feel all exposed. They whine about the fact that they actually have to take responsibility for the stupid things they don’t want the rest of the world to see. For me, that has simply been obvious. I mean, I keep my wallet in my pocket instead of leaving it on a counter at the airport. I have routers and virus protection to keep my data safe from prying eyes. If I don’t want somebody to have something, I just don’t give it to them.

Free Facebook Privacy Guide

Didn’t anybody ever read the privacy information published by Facebook in “A guide to privacy on Facebook: Understand and control how you share information” or was that too much work? The service is free, but people still want to complain that it has some rules and guidelines.

I guess it should not shock me to see the many Facebook profiles with a company logo or even a company name instead of a person. It seems that a lot of people simply do not realize the difference between a Facebook Profile and a Facebook Page. I will break this down really simple for anybody who is confused.

• Facebook profiles are for people, and not businesses. Facebook will delete your account for using a profile for a business. They may not catch each one, but I have seen it happen, and there are a lot of people out there who will report businesses using Facebook Profiles for business. It is written clearly in the Facebook rules as follows: “You will not use your personal profile for your own commercial gain”.
• Facebook Pages are for business, and include features that are better suited for a company seeking to do business on Facebook. They are easy to create, and may save you from a deleted account. Go and check it out for yourself. Here is the link to create a Facebook Page.