Page titles that get attention are smart, short, and compelling. Without a good page title, the rest loses importance. If you want to write a page title that works, stop using so many words. Write like you want it to be read.

I am a conversational writer, and I use too many words. I write books and long blog articles. You use too many words, too. Most of us use too many words. We make sentences too long. If we word-it-up, we (think we) seem smarter.

Page Titles Get Clicked

Page titles are a top priority for SEO. Titles are indexed, and page titles are what people click to read the rest. Practice writing page titles. Write it in fewer words if you can. Make it easy to understand.

Title tags are the most important place for keywords.
Although this statement about the importance of the title tag is the bottom line, I have placed it on the first line of this article about the HTML title tag for Web pages, for a good reason. This is the single most important on-site search engine optimization factor for improving search engine ranking for a given term. It defines your Web page, it is returned in search engine response pages (SERP), and it is given more weight by search engines than any other single part of your page.
Let’s examine the importance of HTML [...]