Write Page Titles That Get Attention

Keep Your Page Title Short
Keep Your Page Title Short
Page titles that get attention are smart, short, and compelling. Without a good page title, the rest loses importance. If you want to write a page title that works, stop using so many words. Write like you want it to be read.

I am a conversational writer, and I use too many words. I write books and long blog articles. You use too many words, too. Most of us use too many words. We make sentences too long. If we word-it-up, we (think we) seem smarter.

Page Titles Get Clicked

Page titles are a top priority for SEO. Titles are indexed, and page titles are what people click to read the rest. Practice writing page titles. Write it in fewer words if you can. Make it easy to understand.

Try using Twitter if you need practice.

Stop using too many words.

HTML Title Tag – Web Page Titles

Title tags are the most important place for keywords.

Although this statement about the importance of the title tag is the bottom line, I have placed it on the first line of this article about the HTML title tag for Web pages, for a good reason. This is the single most important on-site search engine optimization factor for improving search engine ranking for a given term. It defines your Web page, it is returned in search engine response pages (SERP), and it is given more weight by search engines than any other single part of your page.

Let’s examine the importance of HTML title tags and how they are viewed by search engines, and just how you came to be here.

Title Tags Improve Search Engine Rankings

The title tag is the undisputed most important part of a Web page. It is the title that you give to each page of your Website. Just how important is the title tag? In order to answer this, I will direct you to the very top of your browser window, even above the address bar. You will see the title of this page right there at the top, as if the Web browser was built with our page title already in it. Just like people, search engine spiders (the computers used by search engines to gather information about a page), will read your Web page from the top and move downward. The title gives the first, and most important impression, just as it should. If you want to improve your search engine rankings, you should get familiar with this tiny little piece of HTML, and make it your friend.

What to Include in a Title Tag

This is an area of this topic that can be disputed. Some will insist that it should be branded with your company name or your overall Website title (the title of your home page). The argument is that it provides better branding, which is true.

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