When people lack confidence in proper marketing, they lose! They lose time, they lose opportunities, and they lose money … lots of it! I don’t even feel a need to prove this, because for people who don’t get it, we have a phrase for that. The phrase is “survival of the fittest”, and if you have some guts, you are far more fit than a lot of your competition.

Believe me when I say that most of your competitors are total wimps! If we took them back to elementary school, you could see most of your competition walking to the office to call Mommy and ask her to bring a dry pair of pants to school. They are scared, and to say they are “pants-wetting scared” is not such a big stretch.

I mean, look at yourself … aren’t you just a tiny bit creeped out? Doesn’t it give you the willies just a little to do what it really takes to grow your company?

I often ask people what they want to achieve in their business. Much of the time, they really don’t know. I ask questions relating to the sales volume of their industry, the volume they want to achieve, the market share increase they seek, and what they are doing, or willing to do to reach those things. It gets me a lot of blank stares and long pauses on phone lines. This is because they really don’t know.

Many companies don’t have goals, or even the right information to understand what goals are achievable at a given level of marketing effort. They don’t know what it will require to get the results they want, and many times they are entirely shut off to finding out the frightening truth of where they are and where they are headed. When this is the case, they simply do not have all the pieces of marketing math and science in place to make good decisions that will optimize their success.