Chicken or Egg: We all have pondered the question of which came first, but how does this apply to your business? Once upon a time, you knew what came first. Recent economic concerns have led many people to forget or neglect the things that made them successful in the first place. If you have had concerns with the recent economy or how to improve your business, this is to you.
Market Research
Most successful businesses started as a great idea, but before you built a factory or opened a bank account, there was market research. Even if it was just asking a few friends, there was something to say that it [...]

Search engine optimization (SEO) reaches the people who are looking for you right now, and pay-per-click (PPC) advertising reaches a back-of-mind market similar to billboards and television advertising. Cost considerations and increasing market competition positions SEO for a huge uprising in 2009. Although it is likely that both SEO and PPC will continue to see big gains against all other marketing methods in 2009, my prediction is that the 2009 SEO uprising will be substantial and swift in the first half of the year and carry through the end of the recession.
SEO and PPC Comparison
Both SEO and PPC each have [...]

I have written many volumes on the topic of search engine optimization (SEO) but a question was recently presented to me that required a nutshell answer of SEO. In only a few words, I will tell you what SEO is, and how it can benefit you. In fact, I will explain why your Website simply cannot do without SEO. I will leave out the statistics, Voodoo, and snake oil and give it to you simple and easy.
The Nutshell SEO
SEO is, the practice of improving the qualities of a Website in order to be better indexed in search engines. In very non-technical terms, SEO makes [...]

“How much does a Website cost?” is very often the first question I hear from a prospective client. I have answered this question in so many ways over the last decade that I get a chuckle remembering some of my answers.
If price was truly the primary concern, every Website would be free. A quick Google for “free website” returns well into the hundreds of millions in results. There is surely a reason that I still have a job. So why do so many people still ask me the question: “How much does a Website cost?”
Whether you are a prospective Website purchaser [...]

I just read a blog post about search engine optimization that made my head hurt. It talked about how important it is to be found in search results, and how it is a far more effective way to reach qualified potential customers for your service or product. This is all fine and good, and also very true. After all, if you are selling, let’s say “weight loss” for example, you will reach a lot of thin people by advertising it on television, radio, banner ads, or other methods. When you reach them in organic search engine results, you will clearly reach a much larger percentage [...]