I just read a blog post about search engine optimization that made my head hurt. It talked about how important it is to be found in search results, and how it is a far more effective way to reach qualified potential customers for your service or product. This is all fine and good, and also very true. After all, if you are selling, let’s say “weight loss” for example, you will reach a lot of thin people by advertising it on television, radio, banner ads, or other methods. When you reach them in organic search engine results, you will clearly reach a much larger percentage [...]

Search engine optimization (SEO) is a term that many people may recognize, but seldom clearly understand. Most people exposed to the term grasp the fact that search engine optimization is designed to help bring more traffic to their Website, but that is where their knowledge ends. Without a good understanding what search engine optimization is, many people are destined to either fail in their online marketing pursuits, or alternately throw good money out the window by paying the search engine optimizer with the best sales pitch … the SEO with all hat and no cattle. First things first, I want to address the title of this [...]