As a dedicated web geek, I have been a huge fan of the Google Chrome browser since the earliest beta release, and I consider it the only browser for surfing, while all the others are just there for testing new websites for things like stylesheets.

If you use Google Chrome, perhaps you have recently noticed something different when you opened a new tab. If you use the default settings for opening a new tab, you will be greeted with Google Chrome Web Store and a couple of suggested apps. Although it is not new (about a year old), the presentation of Google Chrome Web Store in the default new tab is new to Google Chrome 9.

I recall hearing many complaints about the lack of applications for Google Chrome when it first launched. A lot has changed since that time, and today there are roughly a squillion add-ons to make the browsing experience more “Firefox-like”. The updates in the newly released version 9 show that Google is really at the top of their game.

Google PageRank? Seriously, just get out your checkbook right now and write me a blank check. Don’t worry, I will go ahead and fill in the dollar amount. You just be sure to sign it.

I was thrown back into yesteryear by a blog article I read at Search Engine Journal that discussed Google PageRank. No, it was not something from deep in the bowels of their 2003 archives, but rather a real life demonstration of sad linkbait published only yesterday. I don’t need a pissing match with these guys, but it was sad to see a long-dead topic like PageRank being exhumed for public consumption.

It reminded me about who I write for, and why. I write for you, and I try to make useful facts and good ideas spring to life with a touch of entertainment value. Once in a while I will throw in my Murnahan Cheez Whiz style to keep you on your toes and make you say “what?!”

Have you ever taken a moment to consider what people are really looking for when they come to your website? Of course you have, right? Maybe you have tried some keyword research tools and done your best to discover as many lateral keywords as you can possibly optimize. What may be surprising is how many customers you are missing, and the relatively simple reasons why. I want to give you some Google website marketing ideas for how to improve your website traffic, and optimize the traffic you already have.

Let’s take a look at two types of website traffic that come from a Google search. I will call them “first-search” and “second-search” website traffic. Both are important, but most companies are too focused on one to even recognize the other. Their loss may be your gain!