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SEO and Social Media Marketing Snake OilPosted July 7th, 2010 Under: Books, Internet marketing, Podcast, marketing.

You would probably never picture me as a smartass with a clever spin. In fact, I have worked for decades in the field of marketing just to be sure people take me seriously. Seriously!
So, I have this question for you that blows my mind. Who really needs cheap textbooks? Well, apparently a whole bunch of students think they do. Maybe once they get through their fancy-schmancy college days of partying down with a bunch of coeds and waking up with puke-breath, they will begin to see some value in things, instead of just cost. For now, they just want cheap. They want cheap pizzas, cheap beer, and cheap textbooks.
From my standpoint, these kids surely just want cheap and easy ways to learn all the stuff it will take to run our world while the rest of us just keep getting older. They surely just want some way to cheat the system and do things easier than grumpy old geezers like me who couldn’t pass a college course unless I bribed the professor or threatened to optimize the college dean’s name on Google for terms like “grades for sex”. I could probably pass the hardest of courses then.
Then again, maybe they just want the same things the rest of us old geezers wanted when we were their age. Maybe they really do have those same challenges, and there is the outside chance they even have a few more battles than we did. Probably not, but just in case, I still get a bit emotional when I picture a fraternity party running out of beer.
Posted September 23rd, 2009 Under: Books.

We can surely each recall moments of relief that we feel when an important chapter in our life is completed. The sense of accomplishment is refreshing. I am excited to share one of those moments with you, and I hope you can sense my enthusiasm.
Only moments ago, I submitted my latest book for print. This is not just any book to me. I believe with every bit of me that this book can help others to feel more joy and inspiration in their lives. I have shared some very important lessons that often came to me with great difficulty and sacrifice.
This book [...]