This is perhaps my simplest blog post ever! It came to me that there only two really important questions about marketing your business, online or otherwise. Sure, there are other questions to ask, but these are the two that matter above all others.
1.) Do you want more targeted leads for your business?
This is a really simple one for most people in business. If the answer is no, you clearly have no business here on this blog. If the answer is yes, we should be talking!
2.) Is it too late because you neglected it too long?
This is the single most punishing [...]

Asserting marketing assets properly in an economic recession can be the making or breaking of a company. When everything on the news and everything you hear around the office sounds gloomy about the economy, you must question whether you are using more logic or emotion in your marketing decisions.
Regardless of the industry, we are all in the people business. When people are involved, it is easy to let emotion cloud logic, and this is very commonly seen in marketing during an economic recession.
Growing Market Share in Recession
Economic recession often provides the clearest path to expanding your market share. When the [...]