One of the greatest marketing one-liners in my recent recollection is “Prove it!”, and it came directly from a legend in the automotive racing industry. I think it can apply to nearly any company, in any industry. As a race enthusiast and driver, myself, I found a special attachment to this phrase. In racing, winning is not subjective, and you either “prove it”, or you lose the race. I will share the story with you, and hope to encourage you to do more than just make claims, but to actually prove it!

If you are an automotive enthusiast, you probably know the name, Brock Yates. Just in case you don’t have octane in your coffee and motor oil running through your veins, I will give you a quick background on this iconic man.