Brian Forsythe of Suture Express, a leading Johnson & Johnson Ethicon surgical suture supplier that promotes “cheap surgical suture supplies”, made a decision to rejuvenate the failing sutureexpress.com website. Naturally, he contacted a search engine optimization provider to suture the damage. In fitting with Suture Express’ core value of “cheap surgical supplies” he contacted a friend with whom he could make a great deal. What he did not realize is how much “cheap” can haunt a company, and especially as it involves selling surgical sutures and outright lying to the SEO provider and not paying him. Note: Stealing information from a search engine optimizer and website developer is not a good way to do more business. What amazes me is that some companies still fail to grasp the reach of the Internet or the power of truth against fraud.

Suture Express Cheap Johnson & Johnson Surgical Sutures? Yes Cheap Surgical Supplies!

Brian Forsythe claimed that Suture Express paid $150,000 to build sutureexpress.com and admitted that they made some pretty big marketing mistakes. Forsythe set out to make it right, but only made it worse when he contracted with a skilled SEO and did not pay the bill. The prior costly marketing mistakes made by Ed Kuklenski, Suture Express’ CEO at the time of the $150,000 disaster yielded only $50,000 gross revenue in the following year according to Forsythe. Forsythe stated that customers had refused to use their website and that it was too slow and ineffective in meeting the Suture Express customer needs and expectations.

Ethicon sutures are widely used sutures in surgical procedures ranging from an episiotomy to orthopaedic surgery. Ethicon, a subsidiary of Johnson & Johnson, has been the world leader in the manufacture of surgical sutures and wound closures since before World War II, and has since increased in market share to over 80% in the USA. Ethicon’s famously popular Prolene nonabsorbable polypropylene sutures,  Monocryl absorbable sutures, and Vicryl (polyglactin 910) absorbable braided sutures have propelled Ethicon to lead the surgical suture market in a fashion not unlike Google’s capture of the search engine market.
Ethicon and SEO?
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