Mark Murnahan's SEO and Social Media Marketing Blog

Internet Newsletters

Internet newsletters are a great way to share information, attract new customers, gain search engine position, and increase Website traffic. If you do not understand the value of this marketing tool, keep reading and you will.

Every Website has something to share with somebody, whether a prospective client, existing client, colleague, family member, employee or otherwise. If it is on the Internet, somebody must want it to be seen. In my case, I want it to be seen by many, and very often.

I cannot give you the format and content for a perfect marketing newsletter, or the right catch phrases to make your readers stay with you. What I offer is a little simple advice about how to write your periodical, the differences inherent to online publications, and the benefits you may expect. I have no promises for you, but I am not asking you for a promise either. My hope is simply to help you get things started with the right mindset.

… read more about Internet newsletters

HTML Title Tag – Web Page Titles

Title tags are the most important place for keywords.

Although this statement about the importance of the title tag is the bottom line, I have placed it on the first line of this article about the HTML title tag for Web pages, for a good reason. This is the single most important on-site search engine optimization factor for improving search engine ranking for a given term. It defines your Web page, it is returned in search engine response pages (SERP), and it is given more weight by search engines than any other single part of your page.

Let’s examine the importance of HTML title tags and how they are viewed by search engines, and just how you came to be here.

Title Tags Improve Search Engine Rankings

The title tag is the undisputed most important part of a Web page. It is the title that you give to each page of your Website. Just how important is the title tag? In order to answer this, I will direct you to the very top of your browser window, even above the address bar. You will see the title of this page right there at the top, as if the Web browser was built with our page title already in it. Just like people, search engine spiders (the computers used by search engines to gather information about a page), will read your Web page from the top and move downward. The title gives the first, and most important impression, just as it should. If you want to improve your search engine rankings, you should get familiar with this tiny little piece of HTML, and make it your friend.

What to Include in a Title Tag

This is an area of this topic that can be disputed. Some will insist that it should be branded with your company name or your overall Website title (the title of your home page). The argument is that it provides better branding, which is true.

H1 Tags Improve Search Engine Placement

Effective search engine optimization involves many factors. Ranking highest in importance is providing informative content with proper page layout and programming. Much consideration should be made to your proper use of heading tags. A good example of the h1 tag is the heading of this paragraph. It is used to define the content of the page, and for proper document layout. Whether is it a Web page or a newspaper, every written article should have a proper heading. On the Internet, we use the h1 tag. Examples of h1 usage are given below.

Let’s examine the importance of h1 tags and how they are viewed by search engines.

Note: Heading tags represent only a small portion of search engine optimization and Website usability. There is a reason that dentists do root canals and that Internet marketers do Websites. In order to achieve the best search engine optimization results, be sure that you have the right professional doing the job. Call YourNew.com at 877-898-9500 for SEO.

Heading Tags Improve Search Engine Placement

Although there is no “sure-fire” way to get to the top of search engine results, this is an important way to improve your chances. This will not guarantee you top placement, but in combination with many other search engine optimization factors, it will be very helpful. There is no substitute for professional search engine optimization from people whom have dedicated their career to this field.

In this article, we will address an old school technique that has always been important, but yet, one that many Web developers overlook as they compromise Website content for appearance. To emphasize, I would like to explain that a Website without viewers is like a billboard in your basement. Regardless how interactive, fun, or visually captivating your site is, if it is not seen, it will not benefit you. Using heading tags, I will show you a way to keep the appearance of your site pleasing, while better defining your Website content for visitors, including search engines.

Allow me to note that most of what is included in search engines is put there by a computer, known as a “robot”, “spider”, or “crawler”. These are computers that use what you tell them to build a database of relevant information to serve out to the people requesting it. If you tell them the wrong things, or don’t tell them the right things, they will not give you the results you are looking for.