Shove Your Followers, I Want Disciples!

That probably sounds shocking, right? Let me explain what I mean by this title.

I know that it may sound a little “churchly”, but it certainly is not. I do not mean that I am looking for people to kiss snakes, sacrifice animals, or participate in some strange cult rituals. A disciple is defined by Princeton University as “someone who believes and helps to spread the doctrine of another”, and who wouldn’t want that? After all, don’t we all want to associate with others who think like we think and are willing to spread a message? There is really only one way to gather disciples, and that is to provide something useful and interesting. I am up to it, and I will do my best.

Maybe you have seen this and maybe you have not, but there is a lot of hubbub about “followers” out there on the Internet. If you look on the left side of my blog, you can see that I am a member of about a squillion social networks, video sites, and bookmarking sites. Many of them show off how many followers each user has.

Why are they following? I sometimes wonder why the heck people “follow” me. I have some pretty good ideas for a lot of them, but many are just “followers” and not really following or paying attention. What does that get anybody? Add it to a $5 bill and it will probably buy you a cup of coffee.

Well, I say “Shove the followers, I want disciples!” That’s right! I want disciples, but what makes this acceptable is that I am willing to work really hard for them by sharing good ideas and giving them something they can use. This is what sorts the wheat from the chaff … wheat being those willing to provide something of value and chaff being those who beg for more attention without something to offer in return.

We certainly should not be limited to those who agree, because that is how people get stupid. If you do not listen to others’ ideas, you stop learning. However, when it comes to “followers”, I will trade them 1000 to one for disciples who care what I have to say and see value in what I offer.

Work Hard for Your Disciples!

If you want disciples, you have to work for them, and pay attention to them. Just like friends … in fact, exactly like friends! When I say “work”, I don’t mean digging ditches. I just mean making an effort.

Friends make the best disciples of all. Sure, I want disciples, but the best of all are the people I can have a friendly relationship with. Just yesterday I responded to a comment on my blog and thought I would take it a step further. I did not have his telephone number, so I looked at the domain he used in the comment and went to my trusty WHOIS lookup to get it. When I called, he was surprised and delighted to visit. We talked for quite a while and I found out that this guy reads a lot of my stuff. He really flattered me with his opinion of my blog content. He said he liked that I do not sugar coat things and I tell my experience instead of just what people want to hear.

Something he said to me is that he seems to see me everywhere, commenting on blogs and interacting with others. Yep, that is what I do. I love to get to know people and I love to listen and share.

Why did I call him? I called because I really respect the comments he has made here on my blog, other blogs, and articles on his own blog. After visiting for a while, I discovered even clearer than ever how creative and brilliant Jeff Gibbard is.

Will I talk to Jeff again? Yes, and probably very soon. Is he a disciple? You bet he is, and I am to him as well. What does it require? It does not take a lot of hard work, and I did not even have to get my hands dirty in order to enhance our relationship with a simple call. I cannot call everybody and chat, but I do it often. Is it work? No, it is not work and it is not done with consideration of my return on investment or how I will benefit. It just happens that way when you take the extra steps of earning your disciples. You make friends in the process.

I consider the thousands who “follow” me on Twitter and the ridiculous numbers of followers on all of the dozens of social media groups I belong to as just great. Maybe they will hear me and maybe they will not. The ones who matter the very most are right here, commenting on my blog and sharing ideas with others. They may even pick up the phone and ring me, or I may ring them.

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Mark Murnahan

I have been in the Internet industry since the mid 1990's and I picked up a lot of great knowledge in that time. I blog about it here at aWebGuy.com. I am available to improve your visibility and your market share using SEO and social media marketing. Contact me for consultation.