How to sell SEO is a challenging topic for SEO agencies, freelancers, and in-house corporate SEO alike. In each case, they must have the right answers for why their job is important, why they are the right choice, and why they need more of the company’s budget. In order to sell SEO, they must have a plan that beats all of the other squillion SEO experts, and they must convey the plan properly. This can also help the person seeking to hire or compare SEO services.
Here is a bit of thought on how to sell SEO effectively, and I hope [...]

I recently wrote about SEO Hourly Rates, and I received a lot of attention to the topic of SEO pricing methods. Now I would like to address one of the other popular SEO pricing methods, contingency SEO.
Contingency contracts have long been used by attorneys when a client either wishes to mitigate their investment risk in legal fees or cannot afford to pay for all of the legal cost upfront. Contingency contracts can also be leveraged properly for your search engine optimization (SEO). When the risk and the reward is equitably shared between the SEO professional and the client, a contingency SEO [...]