I work with marketing numbers every day in my business, but sometimes I like to break it down to an individual level and gather more specific opinions. I can’t be brilliant every day so some days I rely on my dear Mother. I did that today, and I asked her about marketing. Ironic, isn’t it?
Since my mother remembers the days before television, and when telephone lines were shared across multiple households, I figured she could provide a good representation of “old school” thinking about marketing. I asked her a very specific question as follows: “If you were going to market a [...]

Who isn’t tired of the “Johnny Come Lately” type of Internet marketers who put hype over substance? These are the creeps who give Internet marketing a bad name. Sadly, many people who encounter the “Johnny Come Lately” Internet marketer come to believe that Internet marketing just doesn’t work.
If Johnny is convincing, he will take enough of his victim’s money that they often become too cynical or cannot afford to fix what Johnny broke. Worse yet, Johnny may hurt their reputation and get their Websites penalized in Google and other search engines.
When you think Internet marketing comes with a high price [...]