Do-it-yourself search engine optimization (DIY SEO) is possible, and may even bring you to the top of Google search listings for a few of your chosen keyword phrases. If you choose this route, be prepared to lose astonishing amounts of money due to lost opportunities. The opportunity cost of bad Internet marketing efforts will always be much higher than the cost of hiring a professional search engine optimizer.

Of course I have a stake in your choice, so this is admittedly not without bias. Just for a moment, try to give me the benefit of doubt. I am telling you this for your own good, as well as mine. Assuming that you can learn all that I know from my decade in this field, you will still have to implement it better than your competitors. While you are still learning, they are still growing their market share.

Reading a couple blog posts or reading a Wiki definition of SEO will not make up for the mastery of SEO professionals with experience and who do this for a living. If you really love to read, and you can gather enough information, particularly the right information, on this field, you will probably not need the Website you were trying to optimize, because you will likely have a very promising career as an SEO.