You Like Cake, Right? Food Network Does, Too!

Peggy Murnahan of Mad Eliza's Cakes and Confections
Peggy Murnahan of Mad Eliza's

I am excited to share my wife’s audition video for Food Network Challenge. This was not an open casting call. A Food Network associate producer recently contacted Peggy to ask if she is interested in competing on Food Network Challenge. Of course, she was brought to tears with the excitement of competing in this prestigious cake decorating competition.

Food Network found our company, Mad Eliza’s Cakes and Confections on the Internet. As a marketing guy, it is my job to be sure opportunities like this come to my clients. This client is one which is very dear to me.

Peggy tells the story of “Rocker Girl and Buttercream Boy” and what brought her to opening Mad Eliza’s Cakes and Confections. It is not all glitz and glamor, but it is a real story of how she found herself in the cake business, and how her passion led her to master the art of cakes.

January 2nd is my birthday, and Peggy made a birthday cake which matches well with my personal brand. I have often said that “I take coffee and cigarettes and turn them into better social media marketing and SEO.” I say that, because I consider them my greatest marketing tools. The construction of my birthday cake is played out in her audition video.

I am proud of this domestic “Rocker Girl”, so I am trying to spread her word. Please add your comments here on my blog and at YouTube.com, to say hi to Peggy, and to tell Food Network why they need more “Rocker Chick and Buttercream Boy”. Yes, she actually called me her “Buttercream Boy”!

Now for The Audition Outtakes!

I spent much of my birthday helping to encourage Peggy, and capture things which make her special. She was nervous as can be, as you will see in the video outtakes. These are the goofy pieces we held back from the official audition video. Enjoy!

You may see photos of Peggy’s work in the Mad Eliza’s Cakes and Confections photo gallery or join Mad Eliza’s on Facebook.

Tomorrow, I will share the significance of the coffee and cigarettes, and explain why the best SEO and social media marketing tools are not what you may have been led to believe. Be sure to subscribe to my blog by RSS or email and always be up to date with Murnahany things!