Have you ever wondered how there came to be so many Internet marketing experts and search engine optimizers in the world? My guess is because it is so darn easy a caveman could do it. At least it seems that is what they were told back at marketing school.

I love marketing. It is the only reason I watch the Super Bowl. I love to see great marketing, and to watch companies take off like an eagle. The unfortunate reality is that unskilled marketing flies with all the grace of the dodo bird.

I want to share two extreme examples of marketing failure I have recently been assaulted by. I received each of these in just the last few hours, and they come in great abundance each and every day. I think these examples explain a lot about why I encounter so many people skeptical about their marketing efforts. It is this kind of marketing that damages my whole industry.

Search engine optimization can be a pretty deceitful field. There are a lot of challenges to the SEO every day which can make us look bad as an industry. SEO is a very lucrative field, which makes it prone to excessive competition and it is frequently a target for fraud. The fraud can happen on both sides; from the SEO, as well as from the client. I have a couple ideas on the topic, and I hope this will benefit you, whether as the SEO or the potential SEO client.
Considering that the SEO professional has to look over his or [...]

Here are some delicious tater chips for your enjoyment. Many SEO / Internet marketing and non-SEO people alike took notice of my recent article on how to sell SEO (and compare SEO). It is a pretty important topic for anybody hoping to do more business using the Internet. So, I thought I would write a piece on how to market SEO, but as before, this is not just for the SEO and Internet marketing folks. Whether you sell SEO services, fishing lures, or potato chips, this article can help you, too.
Don’t get confused just yet if you are not in [...]

How to sell SEO is a challenging topic for SEO agencies, freelancers, and in-house corporate SEO alike. In each case, they must have the right answers for why their job is important, why they are the right choice, and why they need more of the company’s budget. In order to sell SEO, they must have a plan that beats all of the other squillion SEO experts, and they must convey the plan properly. This can also help the person seeking to hire or compare SEO services.
Here is a bit of thought on how to sell SEO effectively, and I hope [...]

Hourly rates for SEO (search engine optimization) and Web development are confusing. As a Web developer and SEO, I am very often asked to produce a Website development quote, without the client giving all of the facts. The most important thing to remember is that there is no apples-to-apples comparison.
Website Development Hourly Rates
When you compare the hourly rates of two different Website developers or SEOs, you are really only looking at a fraction of the picture. If “Web Developer A” charges $85 per hour, and “Web Developer B” charges $150 per hour, which one is a better deal? There is [...]