http://www.awebguy.com SEO, Internet Marketing, and Website Development Blog Thu, 09 Feb 2012 18:45:52 +0000 http://backend.userland.com/rss092 en [caption id="" align="alignright" width="250" caption="I Have 100 Pounds Waiting for You!"][/caption] [podcast]http://www.awebguy.com/podcast/02032012.mp3[/podcast] What will it take to make your brand more durable? It is an important question for any business, and it's worth some careful consideration. Branding can be described as the "feel" that develops around a company or a person. Once a ... http://www.awebguy.com/2012/02/correlative-affects-of-branding/ [caption id="attachment_4250" align="alignright" width="250" caption="You Cannot See Success Without Vision"][/caption] [podcast]http://www.awebguy.com/podcast/01312012.mp3[/podcast] If it ever seems you've tried "everything" and it is not working out the way you planned, there is probably a good reason. A very common cause for a plan to fail is lack of planning. Consider something as complex as a ... http://www.awebguy.com/2012/01/vision/ [caption id="attachment_4247" align="alignright" width="250" caption="Watch Your Language Around Grandma"][/caption] [podcast]http://www.awebguy.com/podcast/01262012.mp3[/podcast] My grandmother is intelligent. She can grasp a complex concept if you communicate it nicely. If you insult her intelligence, she may turn into a vicious ninja. My grandmother will turn 95 years old in a few weeks. In honor of my dear ... http://www.awebguy.com/2012/01/marketing-communication/ [caption id="attachment_4243" align="alignright" width="250" caption="I (Will) Love My New Marketing Job!"][/caption] I consider myself lucky to be looking for a new job in marketing. That may sound completely insane to millions of people looking for work these days, but I'm inspired by it. I'll tell you why. I've said it before, and ... http://www.awebguy.com/2012/01/my-next-marketing-job/ [caption id="attachment_4242" align="alignright" width="250" caption="WANTED: A Glass of Water"][/caption] [podcast]http://www.awebguy.com/podcast/01122012.mp3[/podcast] People really are friendly. At least that's my view. They may not always have a great day, and they may be disappointing at times, but I still love people. It feels great to express it, too. Most people really do have a ... http://www.awebguy.com/2012/01/marketing-professional-asks-may-i-have-a-glass-of-water/ [caption id="attachment_4236" align="alignright" width="250" caption="Check Your Branding Gargoyles"][/caption] [podcast]http://www.awebguy.com/podcast/01092012.mp3[/podcast] Your gargoyles say more about your brand than you may think. They are your front line. If your marketing doesn't match, you're asking for trouble. I recently responded to a blog article written by Kay Ross, who wrote about the faces we put forward ... http://www.awebguy.com/2012/01/marketing-and-brand-consistency/ [caption id="attachment_4234" align="alignright" width="250" caption="My First Press Exposure - 40 Years Ago"][/caption] [podcast]http://www.awebguy.com/podcast/01022012.mp3[/podcast] I turned forty today. I'm happy about it, too. It doesn't really feel like forty quite yet, but I've done it! I have lived long enough to have some well-earned gray hair, and a good amount of wisdom that ... http://www.awebguy.com/2012/01/what-40-years-have-taught-me-about-marketing/ [caption id="attachment_4228" align="alignright" width="250" caption="Oil is a Commodity, Marketing Is Not"][/caption] [podcast]http://www.awebguy.com/podcast/12062011.mp3[/podcast] If you're in the field of marketing, get over yourself. You're a commodity. At least that is the way a lot of people will see it, even if you actually are as awesome as you say you are. Looking at marketing ... http://www.awebguy.com/2011/12/face-it-marketing-professional-youre-a-commodity/ [caption id="attachment_4220" align="alignright" width="250" caption="I'm Writing to You ... No Sharks, Please!"][/caption] [podcast]http://www.awebguy.com/podcast/11232011.mp3[/podcast] Every blogger and every user of any other social media platform has a goal. There is always something ... an outcome that they hope for and work toward. Whether that outcome is making a friend, or making a sale, ... http://www.awebguy.com/2011/11/a-letter-to-friends-and-readers/ [caption id="attachment_4201" align="alignright" width="250" caption="Don't Be a Headless Chicken!"][/caption] [podcast]http://www.awebguy.com/podcast/11072011.mp3[/podcast] I'll give you the bottom line, right up front. In business, if you are doing something that you would never pay somebody else to do, stop it! I think this should be obvious, but then, obvious is not so obvious, and common sense ... http://www.awebguy.com/2011/11/content-curator-wanted-salary-commensurate-with-zero/ [caption id="attachment_4196" align="alignright" width="250" caption="Stop Boring Your Audience"][/caption] [podcast]http://www.awebguy.com/podcast/11012011.mp3[/podcast] A thought came to mind today about the frequently very low attention span of Internet users. When they come to your website, you would probably like to fix that. I will share some thoughts and handy tips to help you do just that. ... http://www.awebguy.com/2011/11/increase-reader-attention-span/ [caption id="attachment_4194" align="alignright" width="250" caption="Stop Believing Marketing Hogwash"][/caption] [podcast]http://www.awebguy.com/podcast/10252011.mp3[/podcast] I must have heard nearly every conceivable absurd notion a person can come up with when it comes to marketing. There are a lot, and I have heard some really bad ideas about marketing practices. One silly thing I encounter a lot is ... http://www.awebguy.com/2011/10/great-marketing-is-not-about-you-hogwash/ [caption id="attachment_4190" align="alignright" width="250" caption="Illicit Drugs Are Popular, But Still Illicit"][/caption] [podcast]http://www.awebguy.com/podcast/10202011.mp3[/podcast] I believe the popularity addiction that many people suffer from in social media is downright pathetic. I'm going to tell you, in plain business terms, why I quit putting that drug in my bloodstream and stopped caring about appearances of ... http://www.awebguy.com/2011/10/social-media-popularity-addiction/ [caption id="attachment_4188" align="alignright" width="250" caption="Everybody Needs Friends: Treat Them Right!"][/caption] [podcast]http://www.awebguy.com/podcast/10182011b.mp3[/podcast] Do you remember who your friends are? If you care about them and respect them, why not consider how they earn a living? Times are hard for a lot of businesses, and it may mean more to them than you think. ... http://www.awebguy.com/2011/10/remember-who-your-friends-are-and-what-they-do-too/ [caption id="attachment_4187" align="alignright" width="250" caption="Success Has Its Pains"][/caption] [podcast]http://www.awebguy.com/podcast/10182011.mp3[/podcast] Some people say that you can learn a lot from successful people. I think it is largely true, too. It makes more sense to learn from somebody who has been successful than to learn from somebody who has not. At the same time, ... http://www.awebguy.com/2011/10/hard-lessons-i-learned-about-marketing-and-success/ [caption id="attachment_4183" align="alignright" width="250" caption="What Are Marketers Feeding You?"][/caption] [podcast]http://www.awebguy.com/podcast/10142011.mp3[/podcast] Have you ever felt so sick of people feeding you lies about marketing that you can still taste it the next morning? Those lies often leave us, as a society, with a bad taste in our mouth for the whole concept of ... http://www.awebguy.com/2011/10/todays-marketing-just-lies/ [caption id="attachment_4180" align="alignright" width="228" caption="Google's Panda: Watching from Above"][/caption] [podcast]http://www.awebguy.com/podcast/10042011.mp3[/podcast] Your search engine ranking efforts may be hurting your business a lot more than you think! Whether you are the person handling your search engine destiny, or you have hired a search engine optimizer to handle it, this is information you should ... http://www.awebguy.com/2011/10/google-panda-google-bowling-seo/ [caption id="attachment_4174" align="alignright" width="250" caption="Why? Just Ask Google!"][/caption] [podcast]http://www.awebguy.com/podcast/09292011.mp3[/podcast] My optional title was "Why Do We Blog? (or Not): A Question Every Business Should Ask". I just thought I'd share that upfront. I believe my considerations about blogging can be applied to many industries, and I'll even have a little humorous fun along ... http://www.awebguy.com/2011/09/7-blogless-days-inspired-the-question-why-do-i-blog/ [caption id="attachment_4171" align="alignright" width="250" caption="Social Media Knows Hypocrisy"][/caption] [podcast]http://www.awebguy.com/podcast/09222011.mp3[/podcast] Many companies want a bigger, stronger, and more productive online audience. So, it makes sense to look toward the Internet when they need help, right? It seems a common answer is "no". It may seem strange that so many companies need and want help ... http://www.awebguy.com/2011/09/hiring-social-media-services/ [caption id="attachment_4168" align="alignright" width="250" caption="100 Twitter Profiles Examined"][/caption] [podcast]http://www.awebguy.com/podcast/09212011.mp3[/podcast] I don't write a lot about Twitter these days. I did back in the golden days, but many Twitter users don't readily recall "The Golden Days of Twitter". Today, I want to offer up some recent observations about Twitter, along with some rather ... http://www.awebguy.com/2011/09/twitter-in-numbers-marginal-not-magical/